19 Sep
|
Manpho Group
|
Bengaluru
19 Sep
Manpho Group
Bengaluru
Experience : 4-7 Years
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager to lead digital marketing activities, manage the marketing and creative teams, strengthen brand presence, and drive online visibility and engagement. The ideal candidate should have strong knowledge of digital marketing, SEO, social media, content, website management, analytics, and brand communication, along with the ability to coordinate teams and deliver projects within timelines.
1. Team Management & Coordination
· Lead and manage the Marketing and Design teams to ensure smooth coordination and productivity.
· Allocate tasks based on priorities, business requirements, and individual capabilities.
· Set clear deadlines, track progress, and ensure timely completion of assigned work.
· Coordinate with management and internal teams to ensure effective execution of marketing initiatives.
2. Creative Quality & Delivery
· Review marketing and design deliverables to ensure they meet required quality and brand standards.
· Oversee development of campaigns, creatives, promotional materials, and digital assets.
· Ensure marketing outputs are accurate, consistent, professionally presented, and delivered on time.
3. Social Media Management & Performance
· Manage and monitor the company’s social media presence across relevant platforms.
· Track reach, engagement, impressions, follower growth, leads, and campaign performance.
· Analyze social media data and identify opportunities for improvement.
· Prepare periodic performance reports with insights and recommendations for management.
4. Brand Management & Marketing Strategy
· Develop and execute marketing strategies aligned with organizational goals.
· Build, maintain, and strengthen the company’s brand identity across digital and offline platforms.
· Ensure consistency in brand messaging, visual identity, and communication.
· Evaluate marketing results and optimize strategies to improve effectiveness.
5. Competitor & Market Research
· Conduct regular research on competitors,
industry developments, customer behavior, and market trends.
· Identify market gaps, emerging opportunities, and areas for business growth.
· Provide insights to strengthen the company’s market positioning and competitive advantage.
6. Digital Marketing & Online Presence
· Plan, execute, and oversee digital marketing initiatives across relevant online channels.
· Develop strategies to improve website traffic, online visibility, brand awareness, and engagement.
· Monitor digital campaign performance and implement data-driven improvements.
7. Website Management
· Oversee website content development, updates, and regular maintenance.
· Coordinate with designers, developers, internal teams, and external vendors for website requirements.
· Track website traffic, user behavior, engagement, and overall performance.
· Coordinate improvements to enhance website usability, user experience, functionality, and performance.
8. SEO & Content Marketing
· Develop and implement SEO strategies to improve search rankings and organic visibility.
· Conduct keyword research, competitor analysis, and on-page/off-page SEO activities.
· Monitor SEO performance and introduce improvements based on results.
· Develop and manage blog strategy and content calendars aligned with industry trends and business priorities.
· Coordinate with content and design teams to ensure timely publication of relevant content.
9. Web Hosting & Official Email Management
· Coordinate and oversee web hosting, domain-related requirements, and website infrastructure.
· Manage and coordinate requirements related to official company email systems.
· Work with IT teams or external service providers to resolve hosting, domain, website, and email issues.
10. Event & Expo Marketing Support
· Provide marketing and branding support for exhibitions, expos, corporate events, and promotional activities.
· Plan and coordinate marketing requirements before, during, and after events.
· Oversee event-related creatives and promotional materials.
· Review and coordinate backlit displays, banners, brochures, standees, product literature, and other branding assets.
· Ensure event and promotional materials follow company branding and quality standards.
Required Skills & Competencies
· Strong understanding of Digital Marketing and Brand Management.
· Hands-on knowledge of SEO, Social Media Marketing, Content Marketing, and Website Management.
· Experience with website analytics, performance tracking, and reporting.
· Strong team management, project coordination, and deadline-management skills.
· Ability to analyze marketing data and convert insights into actionable strategies.
· Good understanding of market research and competitor analysis.
· Solid communication, presentation, and stakeholder-management skills.
· Creative thinking with a robust eye for branding and design quality.
· Experience coordinating with designers, developers, vendors, and external agencies.
· Knowledge of real estate, construction, infrastructure, or related industries is an advantage.
Key Performance Areas (KPIs)
· Digital reach, engagement, and brand visibility.
· Website traffic and user engagement.
· SEO rankings and organic traffic growth.
· Social media growth and campaign performance.
· Content and marketing campaign effectiveness.
· Lead generation and overall marketing performance.
· Timely completion and quality of marketing projects.
· Brand consistency across platforms.
· Event and expo marketing execution.
· Team productivity and delivery quality.
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
📌 Digital Marketing Manager (Bengaluru)
🏢 Manpho Group
📍 Bengaluru