: Head of Digital Marketing & Growth

Company: Sunshine Pediatric & Family Clinic Pvt. Ltd.

Employment Type: Full-Time

Work Location: Remote – India

Experience Required: 5+ years Role Summary We are looking for an experienced, hands-on Head of Digital Marketing & Growth to lead marketing for:

- Sunshine Pediatric & Family Clinic in Louisiana, USA
- Sunshine’s India-based healthcare outsourcing team This is a result-oriented role combining strategy, execution, performance marketing, content planning, online reputation, provider visibility, recruitment marketing, analytics, and AI-driven productivity. The selected candidate must initially manage the function hands-on, work with the existing Video Editor/Graphic Designer, and determine whether a separate Content Manager is required.

Key Responsibilities

U.S. Clinic Marketing

- Increase patient inquiries, calls, appointments, website traffic, and local visibility.
- Manage Google Ads, Meta Ads, remarketing, local SEO, and Google Business Profile.
- Promote clinic services, providers, seasonal campaigns, preventive care, and community initiatives.
- Track cost per inquiry, appointment conversions, campaign performance, and return on advertising spend.

Reviews and Provider Visibility

- Increase genuine Google reviews using structured review-generation campaigns.
- Use Weave for review requests, patient communication, follow-ups, and re engagement.
- Build and optimize profiles for the clinic, MDs, nurse practitioners, counselors, and other providers.
- Maintain accurate information across Google, Healthgrades, WebMD, Psychology Today, insurance directories, and other healthcare portals.
- Correct duplicate, outdated, or incomplete listings.

Patient Outreach

- Use eClinicalWorks patient outreach tools for recalls, preventive-care campaigns, vaccinations, wellness reminders, and patient reactivation.
- Create clear SMS and email campaigns and track appointments generated through outreach.

India Outsourcing Team Visibility





- Build the professional visibility of the India healthcare outsourcing company.
- Promote services such as billing, revenue cycle management, credentialing, patient access, analytics, automation, and back-office support.
- Manage LinkedIn, website content, service pages, case studies, employer branding, and recruitment visibility.
- Improve visibility among prospective employees, healthcare professionals, and potential business partners.

Content and Team Management

- Create monthly marketing, content, advertising, and outreach plans.
- Write or guide captions, advertisements, scripts, blogs, emails, and website content.
- Provide clear briefs to the Video Editor/Graphic Designer and approve final output.
- Maintain campaign, publishing, review, and performance trackers.
- Recommend additional marketing hires only when supported by workload and results.

Extensive Use of AI The candidate must use AI extensively and practically to:

- Research competitors, keywords, patient needs, content gaps, and campaign opportunities.
- Create and improve advertisements, captions, scripts, blogs, emails, and outreach messages.
- Produce multiple versions for testing.
- Analyze campaign, website, review, social media, and outreach performance.
- Automate repetitive tasks and build efficient marketing workflows.
- Repurpose content across platforms.
- Improve speed, quality, consistency, and measurable results. All AI-generated work must be verified. Patient information, PHI, confidential data, and restricted business information must never be entered into unauthorized AI tools.

First 60–90 Day Expectations

- Audit all clinic and outsourcing-company marketing channels.




- Review the website, Google profiles, provider listings, social media, reviews, ads, Weave, and eClinicalWorks outreach tools.
- Correct urgent profile, tracking, reputation, and listing issues.
- Launch priority campaigns and establish proper reporting.
- Build a structured review-generation and patient-outreach process.
- Establish an AI-supported marketing workflow.
- Assess whether the existing team can manage the workload or whether a Content Manager is required.

Required Qualifications

- 5+ years of digital, growth, or performance marketing experience.
- Strong hands-on experience with Google Ads, Meta Ads, SEO, local SEO, Google Business Profile, analytics, and conversion tracking.
- Proven ability to generate leads, appointments, visibility, or measurable business results.
- Robust experience with content, online reputation, review generation, and campaign reporting.
- Practical experience using AI for marketing, analysis, automation, and content.
- Excellent written and spoken English.
- U.S. healthcare marketing experience is strongly preferred.
- Familiarity with Weave, eClinicalWorks, HIPAA, and healthcare directories is preferred.

Key Performance Indicators

- Growth in qualified patient inquiries and booked appointments.
- Lower cost per inquiry and improved campaign conversion.
- Increase in genuine Google reviews.
- Improved clinic and provider visibility across search and healthcare portals.
- Results from Weave and eClinicalWorks outreach campaigns.
- Growth in website traffic, recruitment visibility, and qualified applicants.
- Increased visibility of the India outsourcing team.
- Effective use of AI to improve output, speed, quality, and measurable performance. Ideal Candidate The ideal candidate is a senior but hands-on marketer who can independently manage strategy, advertising, reviews, outreach, content, provider profiles, analytics, and AI supported workflows while remaining fully accountable for results.

📌 Digital Marketing Manager (Hyderabad)
🏢 Sunshine Pediatric And Family Clinic Private
📍 Hyderabad