Digital Marketing Manager

Location: Greater Noida Experience: 3–5 Years

Job Type: Full-Time

Industry: IT / Software

Job Overview

We are looking for an experienced and result-oriented Digital Marketing Manager who can independently manage and execute end-to-end digital marketing activities including SEO, SMO, Google Ads, Meta Ads, Analytics, lead generation, content strategy, and campaign optimization.

Key Roles & Responsibilities

* Develop and execute complete Digital Marketing strategies aligned with business goals.

- Manage complete SEO activities, including:
- Keyword Research
- On-Page SEO
- Technical SEO
- Off-Page SEO & Link Building
- Local SEO
- SEO Audit
- Competitor Analysis
- Google Search Console
- Organic Traffic & Ranking Improvement
- Plan, create, manage, and optimize Google Ads campaigns, including:
- Search Ads
- Display Ads
- Performance Max
- Remarketing / Retargeting
- Lead Generation Campaigns
- Conversion-focused Campaigns
- Manage Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, events, goals, and campaign reporting.
- Create and manage Meta Ads campaigns on Facebook & Instagram, including Lead Generation, Traffic, Engagement, Conversion, and Retargeting campaigns.
- Handle SMO / Social Media Marketing across relevant platforms.
- Develop social media strategies, content plans, posting calendars, and campaign ideas.
- Manage lead generation campaigns and optimize campaigns for quality leads and conversions.
- Conduct keyword research, audience research, competitor analysis, market research, and campaign research.
- Monitor and optimize CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS, ROI, traffic, and lead quality.




- Create A/B tests for ads, landing pages, audiences, creatives, and campaigns.
- Coordinate with the Content, Graphic Design, Web Development, and Sales teams for marketing campaigns.
- Analyze campaign and website performance and prepare regular marketing reports and insights.
- Manage landing page performance and suggest improvements for better conversions.
- Stay updated with the latest Google, Meta, SEO, Analytics, and digital marketing trends and algorithm updates.

Required Skills

* Strong hands-on knowledge of SEO, SMO, SEM, PPC, Google Ads, Meta Ads, and Social Media Marketing.

- Excellent knowledge of Google Ads Manager and campaign creation & optimization.
- Robust knowledge of GA4, Google Tag Manager, Google Search Console, and conversion tracking.
- Practical experience in SEO tools such as Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, or similar tools.
- Strong understanding of keyword research, competitor analysis, audience targeting, funnel strategy, and retargeting.
- Ability to create, manage, analyze, and optimize campaigns independently.
- Strong analytical and data-driven decision-making skills.
- Good knowledge of lead generation and performance marketing.
- Good communication and team coordination skills.

Candidate Profile

The ideal candidate should be a hands-on Digital Marketing Manager who can independently plan, execute, monitor, analyze, and optimize complete digital marketing campaigns rather than only handling social media posting or basic SEO. Google Ads / Meta Ads / Analytics certifications will be an added advantage.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Greater Noida)
🏢 Tecnior Technology
📍 Greater Noida