ROLE SUMMARY

We are looking for a performance-driven Digital Marketing Manager to accelerate user acquisition, drive high-quality lead generation, and optimize down-funnel conversions. This is an individual contributor role suited for someone who is highly analytical, execution-focused, and comfortable working in a fast-paced, growth-oriented environment.

The role will require end-to-end ownership of digital campaigns—from planning and execution to optimization and performance tracking—while aligning closely with business goals such as disbursals, app growth, and revenue.

KEY RESPONSIBILITIES

Performance Marketing & Campaign Management

- Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, Programmatic, and OTT.
- Drive user acquisition through app installs and lead generation campaigns with a strong focus on ROI.
- Manage budgets effectively to maximize reach, efficiency, and conversion outcomes.

Funnel Optimization & Growth
- Optimize the full marketing funnel—from awareness to conversion—ensuring minimal drop-offs and improved conversion rates.
- Drive improvements in CAC, CPL, CPI, and overall marketing efficiency.
- Develop and implement A/B testing strategies across creatives, landing pages, and targeting.

Data & Analytics
- Track, measure, and analyze campaign performance using Martech tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
- Build actionable insights from data to continuously refine targeting, creatives, and bidding strategies.
- Work closely with product and analytics teams to improve attribution and user journey tracking.

Audience & Lifecycle Management




- Leverage first-party data and audience segmentation to improve targeting and personalization.
- Collaborate on CLM (Customer Lifecycle Marketing) initiatives including remarketing, engagement, and retention campaigns.
- Drive high-intent audience creation and scale remarketing pools.

Innovation & Experimentation
- Stay updated with emerging trends in digital marketing, ad tech, and fintech growth strategies.
- Continuously experiment with new channels, formats, and audience strategies to unlock incremental growth.

KEY INTERACTIONS

Internal Stakeholders

- CEO/CXOs
- Product Team
- Business Development/Sales
- Central Operations
- Central Marketing Team

External Stakeholders
- External Agencies
- Content distribution platforms

EDUCATION / EXPERIENCE

- 5–8 years of hands-on experience in performance marketing, digital advertising, or growth marketing.
- Strong execution experience across Google Ads, Meta Ads, Programmatic platforms, and OTT advertising.
- Working knowledge of SEO, ASO, and Customer Lifecycle Marketing (CLM).
- Proficiency in Martech and analytics tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
- Demonstrated ability to manage and optimize campaigns to achieve business KPIs such as CAC, conversions, and ROI.
- Solid analytical thinking with the ability to interpret data and translate it into actionable strategies.
- Ability to work independently in a high-ownership, fast-paced environment.
- Experience in fintech, lending, or financial services industry.
- Familiarity with attribution models and MMP tools.
- Basic understanding of SQL or data analysis tools is a plus.

📌 Digital Marketing Manager (Bengaluru)
🏢 Muthoot FinCorp ONE
📍 Bengaluru