– Digital Marketing Manager

Job Purpose

We are looking for a results-driven Digital Marketing Manager with strong expertise in PPC and paid digital campaigns to manage and optimize the company’s online marketing activities. The candidate will be responsible for generating qualified leads, improving brand visibility, driving website traffic, and maximizing ROI from paid and organic digital marketing channels.

Key Roles & Responsibilities

1. PPC & Paid Advertising – Primary Responsibility

- Plan, create, manage, and optimize PPC campaigns across Google Ads and other relevant paid platforms.
- Manage Search, Display, Performance Max, Remarketing, YouTube, and other paid campaigns as required.
- Conduct keyword research, competitor analysis, audience research, and campaign planning.
- Develop high-performing ad copies, headlines, descriptions, and extensions.
- Manage campaign budgets and ensure optimum ROAS, CPL, CPA, CTR, and conversion rates.
- Monitor campaign performance regularly and make data-driven optimizations.
- Perform A/B testing of ads, landing pages, keywords, audiences, and bidding strategies.
- Identify opportunities to reduce cost per lead and improve lead quality.
- Track and analyze conversions, attribution, and customer acquisition performance.
- Coordinate with the sales team to monitor lead quality and improve marketing-to-sales conversion.

2. Digital Marketing Strategy

- Develop and execute the overall digital marketing strategy aligned with business and sales objectives.
- Plan monthly and quarterly digital marketing campaigns and promotional activities.
- Identify new digital channels and opportunities for customer acquisition and brand growth.
- Monitor industry trends, competitor activities, and changing digital marketing practices.

3. SEO & Website Management

- Coordinate and oversee SEO activities,



including on-page and off-page SEO.
- Conduct keyword research and identify opportunities to improve organic rankings.
- Work with the website/development team to improve website performance, UX, landing pages, and conversion rates.
- Monitor website traffic, rankings, organic leads, and other SEO performance metrics.
- Ensure landing pages are optimized for PPC campaigns and lead generation.

4. Social Media Marketing
- Manage and coordinate the company’s presence across relevant social media platforms.
- Develop monthly social media content calendars in coordination with the creative/content team.
- Monitor engagement, reach, followers, and overall social media performance.
- Coordinate paid social media campaigns wherever required.

5. Lead Generation & Conversion

- Develop digital strategies focused on qualified lead generation and business growth.
- Create and optimize landing pages, lead forms, CTAs, and conversion funnels.
- Track leads from source to conversion and identify the highest-performing channels.
- Work closely with the sales team to improve lead quality and conversion rates.
- Analyze customer journeys and recommend improvements to increase conversions.

6. Analytics & Reporting
- Monitor and analyze performance using Google Analytics, Google Ads, Search Console, Tag Manager, and other relevant tools.
- Prepare regular reports on campaign performance, leads, conversions, spend, CPL, ROI/ROAS, and website traffic.




- Analyze marketing data and provide actionable insights to management.
- Maintain accurate tracking and reporting of all digital marketing campaigns.

7. Content & Creative Coordination

Coordinate with graphic designers, content writers, and other teams to develop digital marketing creatives.

Provide briefs for ad creatives, banners, videos, landing pages, and social media content.

Ensure all marketing content is aligned with the company’s brand identity and target audience.

8. Competitor & Market Research

- Conduct regular competitor analysis across Google, social media, websites, and other digital channels.
- Identify market trends, customer behavior, and recent opportunities.
- Recommend new campaigns, platforms, and strategies based on market insights.

Key Performance Indicators (KPIs)

- Qualified leads generated through digital channels
- PPC campaign ROI / ROAS
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA)
- Conversion rate
- Google Ads performance and campaign efficiency
- Website traffic and conversion
- Organic search rankings and SEO performance
- Lead-to-sales conversion
- Digital marketing revenue contribution
- Overall digital marketing budget utilization

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 3–7 years of experience in Digital Marketing, with strong hands-on experience in PPC/Google Ads.
- Strong understanding of Google Ads, keyword research, bidding strategies, conversion tracking, and campaign optimization.
- Working knowledge of Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.
- Strong analytical and data-driven approach.
- Good understanding of lead-generation funnels and conversion optimization.

📌 Digital Marketing Manager (Gurugram)
🏢 Dreams Passion
📍 Gurugram