Position: Performance Marketing Executive / Manager

Department: Marketing

Location: Gurgaon / Gurugram

Experience: 2–5 Years

Industry: Real Estate

Employment Type: Full time

Job Summary

We are looking for a results-driven Performance Marketing professional to plan, execute, optimize, and scale digital marketing campaigns across various platforms. The candidate will be responsible for generating high-quality leads, improving campaign performance, managing digital advertising budgets, and achieving defined ROI/ROAS and CPL targets.

Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Generate high-quality leads for real-estate projects and ensure campaigns meet defined CPL, lead volume, conversion, and ROI targets.
- Manage daily campaign budgets, bids, audiences, keywords, placements, creatives, and landing pages.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.




- Monitor campaign performance and optimize campaigns based on CPL, CTR, CPC, conversion rate, ROI/ROAS, and lead quality.
- Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other reporting tools.
- Identify underperforming campaigns and take corrective actions to improve performance.

Required Skills

- Strong hands-on knowledge of Google Ads and Meta Ads.
- Understanding of Lead Generation and Conversion Campaigns.
- Good knowledge of Google Analytics / GA4 and campaign tracking.
- Knowledge of Facebook Pixel, Google Tag Manager, conversion tracking, and UTM parameters.
- Ability to optimize campaigns based on performance data.
- Real-estate lead-generation experience will be an advantage.
- Campaign ROI / ROAS
- Lead Quality
- Campaign Budget Utilization
- Website/Landing Page Conversion Rate

📌 Digital Marketing Manager (Gurugram)
🏢 360 Realtors
📍 Gurugram