Role & responsibilities

- Plan, execute and optimize Google Ads, Meta Ads and other digital campaigns.

- Drive leads, bookings, walk-ins and customer acquisition for salon locations.

- Manage Instagram, Facebook, Google Business Profile and other digital platforms.

- Plan and coordinate social media content, promotions, offers and campaigns.

- Work with creative/content teams to develop ads, reels, posts and promotional campaigns.

- Track website, landing page and campaign performance using Google Analytics and other marketing tools.

- Analyse campaign and customer data and share regular performance reports.

- Identify opportunities to improve conversion, customer engagement and retention.

- Work closely with salon operations to plan location-wise campaigns and promotions.

- Manage online reviews, reputation and customer engagement across digital platforms.

- Explore new digital channels and marketing opportunities relevant to the salon/beauty industry.

- Coordinate with external agencies and vendors wherever required.





- Take ownership of the complete digital marketing funnel awareness, leads, bookings, conversion and retention.

Key Performance Areas (KPIs)

- Lead generation and lead quality

- ROAS and campaign ROI

- Online bookings and conversions

- Social media growth and engagement

- Website traffic and conversion

- Location-wise campaign performance

- Customer acquisition and retention

Preferred candidate profile

- Strong hands-on experience in Meta Ads and Google Ads

- Good understanding of performance marketing and digital analytics

- Knowledge of SEO, social media, email/WhatsApp marketing and CRM

- Robust analytical and problem-solving skills

- Good understanding of content and creative requirements

- Ability to manage multiple campaigns independently

- Experience in salon, beauty, wellness, hospitality or retail industry will be an advantage.

📌 Digital Marketing Generalist (Performance Marketing Focus) (Mumbai)
🏢 Mamaearth
📍 Mumbai