- Develop and implement the hospital’s overall digital marketing strategy and annual marketing plan.
- Manage and grow the hospital’s presence across Instagram, Facebook, YouTube, Google, LinkedIn, and other relevant platforms.
- Plan and manage Google Ads, Meta Ads, YouTube Ads, and other paid campaigns.
- Develop strategies for patient lead generation, enquiry conversion, appointment bookings, and hospital services promotion.
- Monitor and improve SEO, website traffic, Google Business Profile, and online visibility.
- Lead the content team for reels, videos, posts, blogs, creatives, doctor profiles, health awareness content, and campaigns.
- Coordinate with doctors and clinical departments to create accurate and patient-friendly healthcare content.
- Develop campaigns for OPD, IPD, specialties, health packages, preventive healthcare, camps, and hospital events.
- Monitor digital leads and coordinate with the front desk/call centre/marketing team for effective follow-up and conversion.
- Analyse campaign performance using Google Analytics, Search Console, Meta Business Suite, and other analytics tools.
- Prepare weekly and monthly reports covering leads, reach, engagement, website traffic, campaign performance, cost per lead, and conversions.
- Manage the digital marketing budget and ensure effective utilisation of advertising expenditure.




- Conduct competitor and market analysis to identify digital growth opportunities.
- Maintain consistency in hospital branding, communication, and digital identity.
- Manage online reputation and coordinate responses to patient reviews and feedback.
- Lead, mentor, and monitor the performance of the digital marketing, content, graphic design, video, and social media team.
- Stay updated with current digital marketing trends, AI tools, social media algorithms, and healthcare marketing practices.
- Ensure all digital communication follows hospital policies and applicable healthcare advertising and privacy requirements.

Key Performance Indicators (KPIs)
- Digital patient leads generated
- Appointment enquiries and conversions
- Cost per lead (CPL)
- Website traffic and organic growth
- Social media reach and engagement
- Google Business Profile performance
- SEO ranking and keyword growth
- Campaign ROI/ROAS
- Video and content performance
- Lead-to-appointment conversion rate
- Online brand visibility and reputation
- Team productivity and campaign delivery

10+ years of relevant digital marketing experience, preferably with healthcare/hospital experience.

Pay: ₹75,000.00 - ₹150,000.00 per month

Benefits

- Adaptable schedule

Work Location: In person

📌 Digital Marketing Head (Tilak Nagar)
🏢 Aastha Hospital
📍 Tilak Nagar