Position Overview

We are looking for an effective, dynamic, and results-oriented Digital Marketer with strong expertise in AI tools to join a leading jewellery brand in Kolkata. The role will be responsible for strengthening the company’s digital presence, enhancing customer engagement, driving qualified leads, and supporting overall online growth. The ideal candidate should have hands-on experience in Social Media Marketing, SEO, Content Creation, Video Marketing, Performance Marketing, and AI-powered marketing tools.

Position Details

Designation

Digital Marketer

Department

Marketing

Location

Kolkata, West Bengal

Job Type

Full-Time | Work from Office

Experience

1-2 Years

Industry

Retail / Jewellery

Reporting To

Marketing Manager / Head

1. Digital & Social Media Marketing

Develop and execute digital marketing strategies to strengthen the jewellery brand’s online presence. Manage and grow the brand’s social media platforms, including Instagram, Facebook, YouTube, and other relevant channels.

Develop and maintain a structured content and campaign calendar.

Create strategies to improve brand visibility, audience engagement, and online growth.

1. Campaign Planning & Execution

Plan and execute digital campaigns for bridal jewellery, festivals, events, occasions, and new collections. Develop creative campaign concepts aligned with the brand’s positioning and target audience.

Coordinate with internal teams to ensure timely and effective campaign execution.

1. AI-Powered Marketing & Content Creation

Utilise AI tools such as ChatGPT, Gemini, Canva AI, Midjourney, CapCut AI, and other relevant platforms to enhance marketing efficiency. Develop AI-assisted jewellery visuals, promotional videos, product stories, social media content, and campaign concepts.

Leverage AI for content ideation, copywriting, image and video creation, marketing research, and campaign development.

Continuously explore and implement relevant AI tools to improve the quality, speed,



and effectiveness of digital marketing activities.

1. Jewellery Content & Brand Communication

Develop engaging content and videos that effectively showcase the brand’s jewellery designs, craftsmanship, quality, product details, and heritage. Understand jewellery products and translate product features into compelling digital content.

Ensure all digital communication maintains a premium, consistent, and brand-appropriate image.

1. Performance Marketing

Plan, execute, monitor, and optimise Meta Ads and Google Ads. Support campaigns focused on brand awareness, customer acquisition, enquiry generation, and business growth.

Monitor campaign performance and identify opportunities for improvement.

1. Lead Generation & Customer Insights

Track enquiries and leads generated through Instagram, Facebook, WhatsApp, Google, and paid campaigns. Coordinate closely with the Sales Team to understand current market trends, customer requirements, and lead quality.

Analyse customer behaviour and digital performance to identify opportunities for improving engagement and conversion.

1. Analytics & Reporting

Monitor digital marketing performance and prepare regular reports. Track key metrics related to reach, engagement, leads, campaign performance, customer response, and conversion.

Use data-driven insights to recommend improvements in digital marketing strategies.

Required Skills





Digital Marketing | Social Media Marketing | Meta Ads & Google Ads | Content Marketing | Video & Reels Marketing | Canva / Adobe Creative Tools | Google Analytics & Reporting | WhatsApp Marketing | Lead Generation & CRM Coordination | Basic SEO Knowledge | Strong Copywriting & Communication Skills | Data Analysis & Performance Tracking

AI Expertise – Mandatory The candidate must have practical experience using AI tools for:

Content Writing & Copywriting

Image Generation & Editing

Video Generation & Editing

Social Media Content Creation

Ad Copy & Creative Development

Marketing Research

Campaign Ideation

Data Analysis

Marketing Automation

Preferred: Candidates who have experience integrating multiple AI tools into their regular digital marketing workflow will be preferred.

Eligibility & Requirements

Graduate in Marketing, Digital Marketing, Business Administration, Mass Communication, or a relevant discipline.

3–6 years of relevant experience in Digital Marketing.

Hands-on experience in social media management, digital campaigns, content creation, and performance marketing.

Strong practical knowledge of AI-powered marketing tools.

Experience in the Jewellery, Fashion, Luxury Retail, or Lifestyle Industry will be an advantage.

Strong creative, analytical, communication, and execution skills.

Ability to work independently while coordinating effectively with Sales and Marketing teams.

Key Competencies

Creativity | AI Adaptability | Data Orientation | Content Excellence | Performance Marketing | Communication | Ownership | Innovation

Ideal Candidate The ideal candidate will be someone who can effectively combine AI + Digital Marketing + Creativity + Content + Performance Marketing to strengthen the brand’s digital presence, engage the right audience, generate quality leads, and contribute to measurable business growth.

How to Apply

Interested candidates may share their updated CV at: [email protected]

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Food provided
- Health insurance
- Leave encashment

Work Location: In person

📌 Digital Marketing Executive (Bidhannagar)
🏢 Mahabir Danwar Jewellers
📍 Bidhannagar