Digital Marketing Executive

Experience: 1–3 Years

Employment Type: Full-Time

Department: Marketing & Sales

Industry: SaaS / Technology / Product-Based Company

Location: [Location]

Reporting To: Marketing / Business Development Head

About the Role

We are looking for a Digital Marketing Executive with 1–3 years of experience to join our growing product-based technology company.

The ideal candidate will be responsible for driving digital marketing initiatives, B2B lead generation, brand visibility, website traffic, and qualified sales opportunities for our products and solutions.

This is a hands-on, performance-oriented role. The candidate should understand that digital marketing is not only about social media and content—it is about generating the right audience, acquiring qualified leads, nurturing prospects, and contributing to revenue growth.

Key Responsibilities1. Lead Generation & Demand Generation

- Develop and execute digital strategies to generate B2B leads and sales opportunities.
- Identify and target relevant industries, businesses, decision-makers, and customer segments.
- Generate leads through LinkedIn, Google, Meta, email campaigns, content marketing, SEO, and other digital channels.
- Research potential customers and build targeted prospect lists.
- Work closely with the Sales/Business Development team to ensure a consistent flow of qualified leads.
- Track lead quality, conversion rates, cost per lead, and campaign ROI.

1. Performance Marketing

- Plan, execute, and optimize paid advertising campaigns across relevant platforms.
- Manage campaigns with a focus on lead generation, customer acquisition, and conversions.
- Monitor campaign performance and continuously optimize targeting, creatives, keywords, landing pages, and budgets.
- Conduct A/B testing of advertisements, landing pages, messaging, and CTAs.
- Analyze CPL, CAC, CTR, conversion rate, ROAS, and overall campaign performance.

1. LinkedIn & B2B Marketing

- Develop and execute LinkedIn marketing strategies for B2B audiences.
- Identify decision-makers and relevant prospects using LinkedIn and other platforms.
- Support LinkedIn outreach and lead-generation campaigns.
- Create engaging posts, product updates, industry insights, and thought-leadership content.
- Build the company's professional presence among target customers and industries.

1. SEO & Website Marketing

- Implement basic on-page and off-page SEO strategies.




- Perform keyword research and identify opportunities to improve organic traffic.
- Optimize website content, landing pages, blogs, metadata, and CTAs.
- Monitor website traffic and user behavior using analytics tools.
- Work with the content and technical teams to improve website conversion rates.

1. Content Marketing

- Create and coordinate content for:
- Website
- Blogs
- LinkedIn
- Social media
- Email campaigns
- Product pages
- Case studies
- Sales collateral
- Develop content that communicates the product's value proposition and business benefits.
- Convert product features into customer-focused marketing messages.

1. Email & Marketing Automation

- Plan and execute email campaigns for prospects and existing customers.
- Build lead-nurturing campaigns to move prospects through the sales funnel.
- Segment audiences based on industry, company size, interest, and engagement.
- Track open rates, CTR, conversions, and lead quality.

1. Analytics & Reporting

- Monitor and report marketing KPIs on a weekly and monthly basis.
- Analyze campaign performance and identify areas for improvement.
- Prepare reports covering:
- Leads Generated
- Qualified Leads
- Conversion Rate
- Cost Per Lead
- Website Traffic
- Campaign ROI
- Source-wise Lead Performance
- Use data to make marketing decisions rather than relying only on assumptions.

1. Sales & Marketing Collaboration

- Work closely with the Sales/BD team to understand customer requirements and objections.
- Provide sales teams with qualified leads and relevant prospect information.
- Understand the complete funnel from Marketing → Lead → MQL → SQL → Opportunity → Customer.
- Gather feedback from Sales and use it to improve marketing campaigns.
- Assist in creating sales pitches, presentations, product brochures, and campaign material.

Required Skills
- 1–3 years of experience in Digital Marketing, B2B Marketing, Lead Generation, or Performance Marketing.
- Experience working with a SaaS, technology, IT, fintech, or other product-based company is preferred.
- Strong understanding of B2B lead generation and digital acquisition.
- Working knowledge of:
- Google Ads
- Google Analytics / GA4




- Google Search Console
- LinkedIn
- Meta Ads
- SEO
- Email Marketing
- CRM platforms
- Good understanding of marketing funnels and conversion optimization.
- Strong research and analytical skills.
- Good written and verbal communication skills.
- Ability to create compelling marketing content and ad copy.
- Ability to analyze campaign data and make optimization decisions.
- Basic knowledge of Canva or similar design tools is preferred.

Preferred Skills Candidates with experience in any of the following will have an advantage:
- B2B SaaS marketing
- Fintech / Payments
- Technology products
- Lead generation for international markets
- LinkedIn prospecting
- Account-based marketing (ABM)
- Google Search Ads
- Marketing automation
- CRM and lead management
- Cold email campaigns
- Landing page optimization
- Conversion Rate Optimization (CRO)

What We Are Looking For We are looking for someone who is:
- Result-oriented, not just task-oriented.
- Comfortable working with numbers and marketing analytics.
- Curious about understanding products and customers.
- Able to identify new channels for generating leads.
- Comfortable experimenting with new marketing strategies.
- Proactive and willing to take ownership.
- Able to work closely with Sales, Product, and Business Development teams.
- Focused on generating measurable business outcomes.

Key Performance Indicators (KPIs) The performance of this role will primarily be evaluated based on:
- Qualified leads generated
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Lead-to-opportunity conversion
- Cost per qualified lead
- Website traffic and conversion
- Campaign ROI
- Organic search growth
- LinkedIn/B2B engagement and lead generation
- Contribution to the overall sales pipeline

Education Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Relevant practical experience and demonstrated results in digital marketing may also be considered.

Why Join Us?

- Work directly with a technology/product-based business.
- Opportunity to work across Digital Marketing, Sales, Product Marketing, and Lead Generation.
- Exposure to B2B and international markets.
- Opportunity to experiment with current marketing channels and strategies.
- Performance-driven and growth-oriented environment.

Pay: ₹10,241.44 - ₹20,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Executive (Surat)
🏢 Shree Dhun
📍 Surat