Digital Marketing Executive

Company: D.K. Industries

Industry: Cosmetics, Hair Colour & Personal Care

Location: Ghaziabad, Uttar Pradesh

Job Type: Full time

Experience: 2–4 Years

About D.K. Industries

D.K. Industries is a cosmetic and hair colour manufacturing company with more than three decades of experience. We manufacture and market hair colours, herbal products, cosmetics and personal-care products for the Indian and international markets.

We are looking for a Digital Marketing Executive who can independently execute and monitor our day-to-day digital marketing activities.

Key Responsibilities

- Plan and execute Meta Ads – Facebook & Instagram
- Assist in managing and optimizing Google Ads
- Monitor campaign performance, leads, conversions, CPC, CPL and ROAS
- Manage and regularly update company and brand social-media accounts
- Coordinate creation of posts, reels, banners and advertising creatives with designers/content teams
- Work on SEO activities and improve website organic visibility
- Manage website content, landing pages and campaign requirements with the website team
- Generate B2B leads for contract manufacturing/private-label business
- Support digital campaigns for our consumer brands and e-commerce business
- Run lead-generation campaigns for both domestic and international customers
- Maintain databases of digital enquiries and coordinate lead handover/follow-up with the sales team
- Assist with email marketing, WhatsApp marketing and remarketing campaigns
- Track website traffic and campaign performance through Google Analytics/Search Console




- Prepare simple weekly and monthly performance reports
- Study competitors, keywords, advertising trends and new digital opportunities

Candidate Profile We are looking for someone who:
- Has 2–4 years of practical digital-marketing experience
- Has hands-on experience with Meta Ads Manager
- Understands Google Ads, SEO and Google Analytics
- Understands lead-generation campaigns and conversion tracking
- Can analyse campaign data instead of only boosting posts
- Is comfortable working with Excel/Google Sheets and basic reporting
- Can coordinate with designers, website developers and sales teams
- Has good written English and communication skills
- Is proactive and comfortable taking ownership of campaigns

Preferred Background Experience in any of the following will be preferred:
- Cosmetics / Beauty / Personal Care
- FMCG
- E-commerce / D2C brands
- B2B Lead Generation
- Contract Manufacturing / Private Label
- Export marketing

Skills Required Meta Ads | Google Ads | SEO | Google Analytics | Search Console | Social Media Marketing | Lead Generation | Remarketing | Content Coordination | Excel | Digital Marketing Analytics

Important

We are looking for a hands-on Digital Marketing Executive, not someone whose experience is limited to posting content on social media.

The candidate should be able to understand campaign numbers, identify what is working/not working and continuously improve digital performance.

Website: www.dkihenna.com

Mr Gaurav : (phone hidden)

Pay: ₹10,241.44 - ₹25,000.00 per month

Application Question(s)

- Urgent Joining?
- Salary?

Work Location: In person

📌 Digital Marketing Executive (Ghaziabad)
🏢 DK Industries
📍 Ghaziabad