**Job Title: Digital Marketing & Content Executive

We are looking for a creative and performance-driven Digital Marketing Executive to create and manage our brand’s content, visual communication and paid advertising across digital platforms.

Key Responsibilities

- Develop engaging content for Instagram, Facebook, LinkedIn, the website and e-commerce platforms.
- Design social media posts, stories, advertisements, banners and basic marketing collaterals.
- Plan and manage monthly social media content calendars.
- Write compelling captions, advertising copy and product descriptions.
- Create and optimise Meta Ads campaigns focused on awareness, engagement, leads and sales.
- Monitor campaign performance, including ROAS, CTR, CPC, conversions and customer acquisition cost.
- Coordinate product and lifestyle photoshoots, reels and influencer content.
- Edit short-form videos and reels for social media.
- Maintain consistent brand identity, tone and visual language across platforms.
- Track digital marketing performance and prepare monthly reports with actionable insights.
- Coordinate with influencers, photographers, agencies and marketplace teams whenever required.
- Stay updated on social media trends, competitor activity and new content formats.

Required Skills





- Strong content-writing and storytelling ability.
- Proficiency in Canva and Adobe Photoshop/Illustrator.
- Basic video editing skills using Premiere Pro, CapCut or similar software.
- Hands-on experience with Meta Ads Manager and campaign optimisation.
- Understanding of social media strategy, audience targeting and performance marketing.
- Good visual sense and attention to detail.
- Basic knowledge of Google Analytics, SEO and e-commerce marketing will be an advantage.
- Ability to independently plan, create, publish and analyse digital campaigns.

Experience

- 2–4 years of relevant digital marketing experience.
- Prior experience with a D2C, lifestyle, pet care, fashion or consumer brand is preferred.
- Candidates must share a portfolio of content, graphic-design work and Meta Ads campaigns handled.

Ideal Candidate

We are looking for someone who combines creativity with a performance mindset—someone who can create strong content and visuals while understanding how digital marketing contributes to traffic, customer acquisition and sales.

Employment Type: Full time

Work Mode: On-site

Location: Delhi NCR**

📌 Digital Marketing Executive (Delhi)
🏢 Booply
📍 Delhi