Company Description ActivPaisa is a fast-growing fintech loan aggregation platform focused on simplifying access to personal loans and empowering financial growth for borrowers and partners. The company connects borrowers with over 100 banks and NBFCs, offering quick approvals, minimal paperwork, and transparent, secure financial solutions.

ActivPaisa also enables strong growth for channel partners through high payouts, instant disbursals, and seamless CRM support. With advanced technology, dedicated service, and a wide range of loan products on a single platform, ActivPaisa is expanding its presence across India, including key hubs such as Bengaluru, Gurgaon, Noida, Mumbai, Hyderabad, and Surat.

Role Description The Digital Growth & Performance Marketing Manager – Personal Loan will lead ActivPaisa’s digital acquisition and conversion strategies for personal loan products. This full time hybrid role is based in Bengaluru, with a mix of in-office collaboration and some work-from-home flexibility.

Responsibilities include planning and executing performance campaigns across paid and organic digital channels, optimizing customer acquisition funnels, and managing media budgets to drive ROI and sustainable growth. The role involves tracking and analyzing marketing and web analytics data, conducting A/B tests, refining audience targeting,



and improving campaign creatives and landing pages. The manager will collaborate closely with product, sales, and technology teams to align campaigns with business goals, manage marketing automation journeys, and deliver consistent performance reporting and insights.

Qualifications

- Strong Growth Marketing skills with experience in performance marketing for consumer finance or similar digital products.
- Proficiency in Marketing Analytics and Web Analytics, including the use of tools such as Google Analytics, Looker Studio, or similar platforms.
- Hands-on experience with Marketing Automation platforms, journey orchestration, lead nurturing, and CRM-based campaigns.
- Solid Project Management capabilities to plan, prioritize, and execute multiple campaigns and initiatives in parallel.
- Demonstrated ability to manage digital media budgets, optimize CAC and LTV, and drive measurable business outcomes.
- Strong analytical and problem-solving skills, with the ability to translate data into clear actions and recommendations.
- Excellent written and verbal communication skills, and the ability to collaborate effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; prior experience in fintech, banking, or financial services is an advantage.

📌 Digital Growth & Performance Marketing Manager - Personal Loan (Bengaluru)
🏢 ActivPaisa
📍 Bengaluru