Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. The flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with each 250ml slim can delivering 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colours, and under 15 calories per can. Naturally sweetened with monk fruit, Bubz comes in four flavours: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry, catering to conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. The company’s go-to-market strategy focuses on D2C, quick commerce, and modern trade, aligning with modern shopping and snacking habits. Bubz aims to make functional beverages mainstream in India by offering drinks that feel cool, social, and aspirational—soda, evolved without compromises or gimmicks.

Role Description This is a full-time, on-site Social Media Content Creator role based in Mumbai.

The Social Media Content

Creator will plan, create, and publish engaging content for platforms such as Instagram, Facebook, YouTube, and emerging channels, aligned with Bubz’s brand voice and marketing campaigns.

Responsibilities include developing content calendars, shooting and editing short-form video and lifestyle imagery, writing captions and post copy, and collaborating with marketing, design, and sales teams to support product launches and promotions. The role involves monitoring trends,



identifying opportunities for topical and creator-led content, engaging with the online community through comments and messages, and tracking basic performance metrics to optimize content.

The Content

Creator will also support influencer collaborations, brand partnerships, and occasional on-ground events by producing social-first assets that showcase Bubz’s products and functional benefits in a fun, aspirational way.

Qualifications

- Strong social media content skills, including short-form video creation, basic photography, and editing for platforms like Instagram Reels and YouTube Shorts.
- Creative storytelling abilities, including copywriting for captions, scripting simple video concepts, and translating brand messaging into engaging visual narratives.
- Familiarity with social media tools and platforms, such as content scheduling tools, in-app editing features, and basic analytics for performance tracking.
- Understanding of digital and influencer marketing, including trends in Gen Z and wellness-oriented audiences, and experience collaborating with creators or agencies.
- Strong communication and collaboration skills, with the ability to work closely with marketing, design, and sales teams in a fast-paced environment.
- Ability to work in office in Mumbai, manage multiple projects, and meet deadlines while maintaining brand consistency.
- Bachelor’s degree in Marketing, Communications, Media, Design, or a related field is preferred;

📌 Digital Content Creator (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai