About Prismforce

Prismforce is an AI-powered talent supply chain platform reshaping workforce planning for tech services. As a fast-moving startup, Prismforce values innovation, speed, and a culture of practical experimentation in everything we do.

What You’ll Do

PERFORMANCE MARKETING MANAGER

(PAID MEDIA & DEMAND GENERATION)

Prismforce | B2B SaaS | Enterprise Technology

Experience: 10-12 years Function: Marketing Location: As applicable

About Prismforce

Prismforce is an AI-powered Vertical SaaS company transforming the way technology organizations manage their talent supply chain. Our platform helps enterprises and technology-driven businesses leverage skills intelligence, AI and automation to make smarter decisions around talent, workforce planning and productivity.

Role Overview

As the Performance Marketing Manager / Paid Media Manager, you will own Prismforce's paid acquisition strategy across digital channels, with a strong focus on B2B demand generation, lead quality, pipeline creation and measurable ROI. You will work closely with Marketing, Sales, Product Marketing and Content teams to develop targeted campaigns that reach enterprise decision-makers, generate qualified demand and accelerate the sales funnel.

Key Responsibilities

Own and execute paid media strategy across Google Ads, LinkedIn Ads, Meta and other relevant B2B channels.

Plan, launch, optimize and scale campaigns across the funnel — awareness, consideration, lead generation and conversion.

Develop account-based and persona-based paid campaigns targeting enterprise audiences.

Manage campaign budgets, bidding strategies, audience targeting and performance optimization.

Continuously test audiences, creatives, messaging, landing pages, keywords and campaign formats.

Build performance marketing programs focused on MQLs, SQLs, opportunities and pipeline contribution.





Partner with Sales and SDR teams to understand ICP, target accounts, personas and buying journeys.

Develop campaigns for enterprise personas including CHROs, CIOs, CTOs, HR leaders and Talent leaders.

Support Account-Based Marketing initiatives through targeted paid media campaigns.

Own performance dashboards and track CAC, CPL, MQL-to-SQL conversion, cost per opportunity, pipeline generated and ROI/ROAS.

Use analytics and attribution data to optimize channel and budget allocation.

Ensure accurate UTM tracking, CRM attribution and campaign reporting in partnership with Marketing Operations.

Work with content, design and web teams to develop high-converting landing pages and campaign assets.

Conduct A/B testing of landing-page messaging, forms, CTAs and creative.

Experiment with new channels, audiences, formats, messaging and AI-powered advertising capabilities.

Leverage AI and automation tools to improve campaign research, creative development, optimization and reporting.

What We're Looking For

10-12 years of experience in performance marketing, paid media, demand generation or digital acquisition.

Strong experience managing B2B paid marketing campaigns, preferably for SaaS, Enterprise Technology, HR Tech or MarTech companies.

Hands-on experience with Google Ads and LinkedIn Ads.

Strong understanding of B2B demand generation and lead-to-pipeline marketing.





Experience managing digital advertising budgets and demonstrating measurable business outcomes.

Robust analytical and data-driven mindset.

Experience with Google Analytics/GA4, Google Tag Manager, Looker Studio or similar analytics/reporting tools.

Understanding of CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo or similar platforms.

Strong understanding of conversion tracking, attribution, audience segmentation and funnel analytics.

Excellent communication and stakeholder-management skills.

Good to Have

Experience in enterprise SaaS or technology consulting/services.

Experience with Account-Based Marketing (ABM).

Experience running campaigns targeting global markets, particularly the US and Europe.

Familiarity with 6sense, Demandbase or other ABM platforms.

Experience with marketing automation and lead-nurturing programs.

Experience using AI tools for campaign optimization and marketing operations.

Understanding of SEO, content marketing and organic acquisition as complementary growth channels.

Success in This Role

Success will be measured by your ability to move beyond traditional metrics such as clicks and impressions and demonstrate how performance marketing contributes to high-quality enterprise pipeline and business growth.

Paid Media Qualified Demand Sales Opportunities Pipeline Revenue

Why Join Prismforce?

Work at the intersection of AI, SaaS and Talent Intelligence.

Build performance marketing programs for an emerging enterprise technology brand.

Work closely with Marketing, Sales, Product and Leadership teams.

Own significant parts of the paid acquisition and demand-generation engine.

Opportunity to experiment with AI-led marketing and modern growth strategies.

Be part of a fast-growing organization solving complex workforce and talent challenges for enterprises.

📌 Demand Generation & Performance Manager (Mumbai)
🏢 Prismforce Private
📍 Mumbai