Source Medium

? Remote | Full-time

Experience: 2–3 years

About the role

Do you notice why an ad makes you stop scrolling? When an influencer’s product plug feels natural? Or why a great hook gets views but doesn’t get clicks?

At Source Medium, we’re looking for someone who can ask those questions and turn the answers into better campaigns.

You’ll shape creative strategy for D2C brands, develop influencer collaborations and analyse performance to decide what comes next. This role suits someone who enjoys writing a strong script as much as figuring out why it worked.

What you'll actually be doing

Creative Strategy for Static & Video Ads

- Researching customers, competitors, and reviews to identify strong creative angles.
- Developing concepts, copy, scripts, and visual briefs for static and video ads.
- Working with designers and editors to produce creatives that capture attention and drive action.
- Analysing creative performance and planning tests to decide what to improve, pause, or scale.

Influencer Marketing

- Finding influencers and UGC creators whose audience and content fit the brand.
- Managing outreach, commercials, timelines, deliverables, and content usage rights.
- Developing campaign concepts, briefing creators, and reviewing content for natural product integration.
- Tracking campaign results and identifying creator assets to test in paid ads.

What we're looking for





- 2–3 years of experience in creative strategy, content, or advertising, with exposure to performance marketing.
- A portfolio that shows your thinking behind the work, including results or learnings where available.
- Strong writing skills and a feel for short-form storytelling, visual direction, and brand tonality.
- Confidence navigating Meta Ads Manager and turning performance reports into creative decisions.
- Hands-on experience coordinating influencer or UGC campaigns.
- The judgement to distinguish a promising early signal from a result that needs more data.
- Clear communication, organised execution, and ownership across multiple brands.
- Comfort using Canva and AI tools for research, references, and concept development.

What's in it for you

- Creative ownership across D2C brands.
- Direct collaboration with founders and experienced performance marketers.
- Access to campaign data so you can see the impact of your work.
- Freedom to test new angles, formats, and creator partnerships.
- The opportunity to build campaigns from customer insight through to execution and optimisation.
- A transparent growth path — the more ownership you take, the more room you get to lead.

If you can connect what people care about with what makes them act, we’d love to see your work.

📌 Creative Strategist — Performance & Influencer Marketing (India)
🏢 Source Medium
📍 India