Creative Lead (Thane)

Creative Lead (Thane)

19 Sep
|
STREAMLINE SOLUTIONS
|
Thane

19 Sep

STREAMLINE SOLUTIONS

Thane

Location

Thane, Mumbai

Shift

Morning shift (7:00AM to 3:00PM), 5 days a week

Timeline

2-4 Weeks

About Streamline Solutions

Streamline Solutions a well-established Accounting & Back Office Solutions Company based out of Thane, Mumbai having both domestic & international clients, with 20+ years’ experience in in Back Office & Outsourcing.

About the Client

Our client is a leading hospitality company in Oceania Region with 40+ years of association with global hotel brands including IHG, Accor & Hilton.

Their portfolio & expertise range from Construction, Ownership & Management of diverse hospitality assets such as premium Hotels, Event Centres, Serviced & Residential Apartments.

About the Role The Creative Lead will lead the creative function for the Mumbai based marketing team, working closely with the client commercial director and marketing manager to turn business and marketing requirements into strong creative concepts and high quality communication.

The role will guide and mentor a multidisciplinary team covering graphic design, website development, video and motion graphics, content and social media. This is a hands on creative leadership role, suited to someone with a strong agency or creative background and a portfolio that demonstrates concept development, campaign thinking and execution.

KRAs

Creative Direction and Concept Development

· Develop creative concepts and campaign ideas across the Group’s hotels, restaurants, event businesses and travel business.

· Translate marketing briefs into clear creative directions and communication ideas across digital, social, website, email, print and other channels.

· Challenge briefs constructively and bring fresh ideas and creative solutions.

· Participate in brainstorming and creative sessions with the Marketing Manager and business stakeholders.

Creative Team Leadership and Mentoring

· Provide day-to-day creative direction, guidance and mentoring to the creative team.

· Work closely with the Graphic Designer, Website Developer, Video and Motion Graphics Editor and Content Writer / Social Media Executive to bring campaigns together.

· Review work in progress,



provide constructive feedback and help team members develop their creative capabilities.

· Set quality expectations and ensure work is refined before presentation to the Marketing Manager or business stakeholders.

Campaign and Content Development

· Work with the Client and Marketing Manager to develop campaigns from concept through to execution.

· Ensure visual, written, video, website and social media elements work together as a consistent creative idea.

· Support promotional, seasonal, property and brand campaigns.

· Work with content, social media and video team members to develop engaging and platform appropriate content.

Brand and Creative Quality

· Maintain consistency of visual identity across the Group’s multiple brands and businesses.

· Ensure creative output follows brand guidelines while allowing appropriate creative expression.

· Review final artwork and digital assets for quality, accuracy and channel suitability.

· Contribute to brand standards, templates and creative assets where required.

Collaboration and Delivery

· Work closely with the Marketing Manager and business stakeholders to understand objectives and priorities.

· Present creative concepts and explain the thinking behind them clearly.

· Manage multiple creative projects and coordinate workloads across different skill sets to meet timelines.

· Stay current with design, digital, social media, video, motion graphics and AI enabled creative tools.

Deliverables and reporting

· Maintain tight planning and control over the team deliverables, deadlines, changes

· Proactively collaborate with the stakeholders to improve the brief and fill in any gaps.

· Regular reporting of productivity, effectiveness and impact.

· Internal reporting.





Candidate Requirements

Required experience and skills:

· 5 to 7 years of relevant experience in creative design, advertising, digital or creative agencies, branding or a similar environment.

· Strong experience in creative concept development and campaign creation, supported by a demonstrable portfolio.

· Experience leading or mentoring a small creative team or coordinating across creative disciplines.

· Strong understanding of graphic design, visual communication, branding and storytelling.

· Good understanding of digital and social media content and platform requirements.

· Working knowledge of tools such as Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Figma, Canva or equivalent platforms.

· Comfortable using and experimenting with AI based creative tools and emerging technologies.

Preferred Background

· Agency experience in advertising, digital, branding, hospitality marketing or a similar creative environment.

· Experience working across multiple brands or clients.

· Exposure to website, video, motion graphics or content development.

· Hospitality, travel, lifestyle, F&B;, retail or other consumer facing brand experience would be an advantage.

Personal Attributes

· Strong creative instinct with a keen eye for aesthetics and detail.

· Naturally curious, idea oriented and willing to challenge conventional approaches.

· Collaborative and comfortable working across different creative disciplines.

· A natural mentor who enjoys developing others.

· Strong storytelling, presentation and communication skills.

· Well organised, dependable and comfortable managing multiple priorities.

Portfolio Requirement A strong creative portfolio will be an important part of the selection process. The portfolio should demonstrate the candidate’s approach to concept development, campaign thinking, visual communication and execution, rather than only technical design capability.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Perks

- Paid time off
- Provident Fund

Work Location: In person

📌 Creative Lead (Thane)
🏢 STREAMLINE SOLUTIONS
📍 Thane

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