Job Responsibilities:

Creative Content Strategist Location: Head Office, Gurgaon | Experience: Minimum 2 Years | Employment Type: Full-Time About the Role We are looking for a Creative Content Strategist who can turn business goals into clear, compelling and creative communication. The ideal candidate should be able to understand a business objective, identify the communication opportunity, develop the core idea and translate it into campaign concepts, scripts, CRM communication, app copy and channel-ready content. Key Responsibilities

- Understand business, marketing and product objectives and translate them into relevant content and communication strategies.
- Develop creative concepts and campaign ideas for products, services, launches and customer engagement initiatives.
- Write and develop campaign concepts, communication themes, video and social media scripts, short-form/reel scripts, ad copy and headlines.
- Create CRM communication including push notifications, email, SMS and other customer lifecycle communication.
- Develop app, web, landing-page and promotional copy that is simple, engaging and customer-friendly.
- Convert complex business or product propositions into clear, compelling customer communication.
- Develop channel-specific communication while maintaining consistency in brand voice and messaging.
- Work closely with Marketing, Product, Business, Design and other internal teams to understand requirements and develop communication.
- Create content briefs for designers, video editors and other creative resources.
- Participate in brainstorming sessions and proactively bring new creative ideas,



formats and communication approaches.
- Adapt a single campaign idea into multiple formats and channels.
- Review and refine content based on business objectives, audience insights and campaign performance.
- Maintain consistency in tone, messaging, grammar and brand communication across customer touchpoints.
- Stay updated with emerging content formats, social media trends, digital campaigns and evolving consumer communication styles.

What We Are Looking For

- Minimum 2 years of experience in content strategy, creative content, copywriting, digital marketing, advertising or a similar role.
- Strong creative thinking with the ability to develop ideas from a business brief.
- Excellent writing and communication skills in English.
- Strong understanding of digital-first communication and social media content.
- Ability to write short, sharp and engaging copy rather than only long-form content.
- Experience in developing scripts for videos, reels or other digital formats.
- Ability to understand different audiences and adapt communication accordingly.
- Strong attention to detail, grammar and language.
- Ability to work independently as well as collaborate with cross-functional teams.




- Comfortable working in a fast-paced environment with multiple briefs and deadlines.

Preferred Skills

- Experience in Fintech, Financial Services, Banking or NBFC.
- Experience with consumer technology or digital products.
- Understanding of performance marketing and CRM marketing.
- Experience with app-based products and customer communication.
- Exposure to social media campaigns and short-form video/reels.
- Familiarity with AI-led content creation and marketing tools.

The Ideal Candidate We are looking for someone who can look at a brief such as: “We need to increase customer adoption of this product” — and turn it into a big idea, campaign theme, communication strategy, scripts, CRM copy, social content, app communication and execution-ready creative briefs. In short, you should be able to think strategically, write creatively and make ideas execution-ready. Why Join Us?

- Opportunity to work on real business and customer-facing communication.
- Exposure to fintech, financial services, digital products and AI-led initiatives.
- Opportunity to work across campaigns, social media, CRM, app communication and brand content.
- Collaborative setting with exposure to Marketing, Product and Business teams.

Work Location Head Office, Gurgaon Candidates who are strategic thinkers, strong writers and naturally curious about ideas, campaigns and consumer communication are encouraged to apply.

Role

Social Media

Skills

Concepts, hooks, scripts,

Functional Area

Marketing

Education

Graduate

📌 Creative Content Strategist (Gurugram)
🏢 Faircent.com
📍 Gurugram