Position: Copywriter

Vacancies: 2

Experience: 2–3 Years

Location: Near Saki Naka, Mumbai

Employment: Full-time

About the Role

We are looking for a Copywriter who can write sharp, engaging and brand-relevant copy across multiple touchpoints — from social media and campaigns to website content, product pages and blogs.

You will work closely with the Creative, Social Media, Brand, E-commerce and Marketing teams to develop communication that is clear, creative and aligned with the brand voice.

Key Responsibilities

- Write copy for Instagram posts, Reels, Stories, captions and social media campaigns
- Develop campaign concepts, taglines, hooks and creative copy
- Write website content including homepage, collection pages, landing pages and banners
- Write PDP (Product Detail Page) content including product descriptions, product highlights and key selling points
- Write blogs and SEO-focused content for the website
- Develop copy for email, WhatsApp, SMS and CRM campaigns
- Write copy for ads and performance marketing creatives
- Create copy for product launches, drops, offers and promotional campaigns
- Work with designers and creative teams to ensure copy and visual communication work together
- Maintain consistency in the brand's tone of voice and messaging
- Research competitors, trends, culture and consumer behaviour to develop relevant communication
- Adapt copy according to different platforms, audiences and campaign objectives




- Proofread and edit content to ensure accuracy, clarity and quality

What We’re Looking For
- 2–3 years of copywriting experience
- Strong understanding of social media and digital-first communication
- Excellent command of English and strong writing skills
- Ability to write both short-form and long-form content
- Robust understanding of brand voice, storytelling and consumer psychology
- Ability to write in different tones from premium/editorial to casual/social
- Good understanding of fashion, lifestyle, youth culture and D2C brands is a plus
- Basic understanding of SEO and website content is preferred
- Ability to handle multiple projects and deadlines

You Should Be Good At

- Social Media → Captions, hooks, Reels, campaigns, trends
- Website → Homepage, landing pages, collection pages
- PDP → Product descriptions, USPs, product storytelling
- Content → Blogs, articles, SEO content
- Marketing → Ads, offers, launches, CRM communication
- Brand → Taglines, campaigns, brand storytelling

Important This role requires original thinking, not just rewriting existing content. You should be able to take a brief, understand the objective and develop the idea + copy independently.

A practical copywriting assignment will be shared with shortlisted candidates as part of the selection process.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Copywriter (Andheri)
🏢 Ellwinkz Sourcing Private
📍 Andheri