Content Lead

Location: Saket, Current Delhi

Work Mode: On-site

Department: Marketing

Reports To: Marketing Head

Experience: 4+ Years

Working Days : 6 Days

About The Role

We are looking for a Content Lead who can take complete ownership of our content strategy and execution across multiple customer touchpoints — from a short SMS or WhatsApp message to website and social media content.

You will be responsible for building the content strategy, managing the content pipeline, maintaining a consistent brand voice, and leading a team of 2 content professionals.

This role is ideal for someone who is strategic, creative, data-driven, and hands-on — someone who can define the big picture while also getting into the details of copy, messaging, CTAs, and content quality.

Key Responsibilities:

Content Strategy & Planning :

- Own and develop the content strategy across SMS, RCS, IVR, WhatsApp, Social Media, Website, Blogs, and other digital channels .
- Translate business and marketing objectives into content calendars and messaging roadmaps.
- Define and maintain brand tone, voice, messaging frameworks, and content guidelines .
- Work closely with the Marketing Head to align content strategy with business and campaign objectives.

Content Execution & Management :

- Manage the complete content lifecycle — ideation, writing, editing, review, approval, and publishing .
- Write and edit conversion-focused content across different formats and channels.
- Create concise and engaging copy for SMS, WhatsApp, RCS, and IVR .
- Develop social media, website, landing page, and long-form content.
- Ensure content is optimized according to channel requirements, including character limits, conversational flows, SEO, and user experience.
- Build processes, templates,



and workflows to improve content quality and turnaround time.

Team Leadership:

- Manage, mentor, and develop a team of 2 content professionals .
- Delegate tasks effectively and review team deliverables.
- Provide constructive feedback and maintain content quality standards.
- Manage team priorities and workloads according to campaign timelines.

Cross Functional Collaboration :

- Collaborate with Design, Product, Growth/Performance Marketing, CRM, and other teams .
- Work with Compliance/Legal teams wherever required, particularly for customer communication channels.
- Use performance data such as CTR, engagement, response rates, conversions, and open rates to improve content performance.
- Continuously test and optimize messaging based on customer behavior and campaign results.

What We Are Looking For:

- 4+ years of experience in Content Strategy, Content Marketing, Copywriting, or a related role.
- Proven experience creating content for multiple channels such as SMS, RCS, IVR, WhatsApp, Social Media, Websites, and Blogs .
- Experience managing or mentoring a content team.
- Strong understanding of brand voice, tone, storytelling, and persuasive copywriting .
- Ability to adapt messaging for different formats and audiences.
- Solid strategic thinking combined with hands-on writing and editing skills.
- Experience managing content calendars, workflows,



approvals, and multiple stakeholders.
- Data-driven approach with the ability to understand basic marketing and content performance metrics.
- Excellent written and verbal communication skills.
- Strong understanding of conversion-focused and customer-centric content .

Good to Have:

- Experience working with conversational/messaging platforms such as Gupshup, Karix, Twilio, MSG91 , or similar platforms.
- Understanding of SMS/WhatsApp marketing and communication compliance .
- Familiarity with DLT registration and WhatsApp Business policies in India.
- Understanding of CRM and lifecycle marketing .
- Previous experience in FinTech, Digital Lending, BFSI, or other regulated industries .

What Success Looks Like in the First 6 Months :

- A clearly documented cross-channel content strategy and brand style guide .
- A structured content pipeline with clear ownership, workflows, and turnaround timelines.
- A well-organized and effectively managed 2-member content team .
- Improved content quality and consistency across customer communication channels.
- Measurable improvement in engagement and conversion metrics across at least 2 key channels .
- Strong collaboration between Content, Design, CRM, Product, and Performance Marketing teams.

Why Join Us?

- Own content strategy across multiple high-impact digital channels.
- Lead and grow a content team.
- Work closely with Marketing, Growth, CRM, Product, and Design teams.
- Build content that directly contributes to customer engagement and business growth .
- Opportunity to work in a fast-paced and technology-driven setting.

Apply now or drop your mail at [email protected]

📌 Content Lead (Saket)
🏢 Wecredit
📍 Saket