About the Role

We're looking for a hands-on Content Manager to own end-to-end content for Smartping from website and blogs to social media, video scripts, and ad copy. This is a full-ownership role you'll plan, write, coordinate with designers and agencies, and be accountable for timely delivery across every content touchpoint. Strong B2B writing is essential; prior exposure to SaaS or telecom/CPaaS is a plus.

Key Responsibilities

- Website & landing pages: Write and maintain website copy and landing page content that supports lead generation and conversion.

- Blogs & articles: Plan and write original blogs and articles that build authority and support SEO/organic growth.

- Content planning: Own the content calendar and content strategy for Smartping across all channels.

- Social media calendars: Build and manage monthly/weekly social media content calendars across LinkedIn and other platforms.

- Video scripts: Write scripts for explainer and marketing videos, working closely with designers/video editors through to final output.

- Agency coordination: Work closely with external agencies on social media execution and other outsourced content work, ensuring brand and message consistency.

- Ad content: Write ad copy for paid campaigns (Google, Meta, LinkedIn) in collaboration with the performance marketing team.

- Delivery ownership: Take full ownership of content timelines plan, track,



and deliver on schedule across all workstreams above.

What We're Looking For

- 3-6 years of experience in B2B content writing/content management; SaaS or telecom/CPaaS background preferred.

- Ability to independently write clear, original content of 5001,000 words daily, without relying on AI tools — genuine human writing ability is essential. (This is a must)

- Solid grasp of B2B tone, messaging, and storytelling for a technical/product audience.

- Experience building and managing content and social media calendars.

- Comfortable writing across formats: web copy, blogs, scripts, ad copy, social posts.

- Ability to collaborate cross-functionally with designers, agencies, and the marketing team, and manage multiple deliverables at once.

- Strong ownership mindset — comfortable driving timelines without heavy oversight.

- Out-of-the-box thinker who can generate content ideas from scratch, not just execute a brief — someone who brings fresh angles rather than templated content.

- Able to think at an enterprise/B2B level — understands how to position complex products for CXOs and business buyers, not just consumer-style content.

Good to Have

- Familiarity with SEO basics and keyword-driven content writing.

- Exposure to CPaaS, telecom, or enterprise SaaS content.

- Basic understanding of paid social/search ad formats.

📌 Content Marketing Manager (Gurugram)
🏢 Smartping
📍 Gurugram