19 Sep
|
TAC Security
|
Chandigarh
19 Sep
TAC Security
Chandigarh
Role Overview:
TAC Infosec Ltd is looking for an experienced and strategic Content Head to lead the company’s overall content strategy, creation, distribution, and brand communication.
The ideal candidate will have strong experience in B2B technology or cybersecurity content , excellent writing and editorial skills, and the ability to translate complex technical concepts into clear and engaging content for customers, enterprises, partners, investors, and industry audiences.
The Content Head will work closely with Marketing, SEO, Design, Product, Sales, Cybersecurity, and Leadership teams to strengthen TAC Infosec Ltd’s brand presence and thought leadership across digital channels.
Key Responsibilities
Content Strategy & Leadership
- Develop and execute the overall content strategy aligned with business, marketing, branding, SEO, and lead-generation objectives.
- Build and manage the company's content calendar across websites, blogs, social media, email campaigns, PR, and other digital platforms.
- Lead content planning around cybersecurity trends, company announcements, product launches, events, campaigns, and thought-leadership initiatives.
- Establish content guidelines, tone of voice, editorial standards, and approval processes.
- Manage and mentor content writers, copywriters, freelancers, and other content resources.
Content Creation & Editorial Management
- Oversee the creation and editing of high-quality content, including:
- Website and landing-page content
- Blogs and technical articles
- Whitepapers and eBooks
- Case studies and customer success stories
- Email campaigns and newsletters
- Social media content
- Press releases and corporate communications
- Video scripts, presentations, and marketing collateral
- Executive and leadership thought-leadership content
- Review and edit content to ensure accuracy, consistency, quality, and alignment with the company's brand.
- Simplify complex cybersecurity and technical concepts for different target audiences.
SEO & Digital Content
- Collaborate with the SEO and Digital Marketing teams to develop search-optimized content.
- Conduct or oversee keyword research, competitor content analysis, and content-gap analysis.
- Ensure content follows SEO best practices without compromising readability or brand quality.
- Optimize existing website and blog content to improve organic visibility, engagement, and conversions.
Cybersecurity & Thought Leadership
- Stay updated on cybersecurity trends, threats, vulnerabilities, regulations, technologies, and industry developments.
- Work closely with cybersecurity SMEs and leadership to create authoritative industry content.
- Develop thought-leadership content that positions TAC Infosec Ltd as a credible voice within the global cybersecurity ecosystem.
- Maintain accuracy and credibility when publishing technical or security-related information.
Content Performance & Analytics
- Define and monitor content KPIs, including website traffic, organic rankings, engagement, leads, conversions, and content-driven pipeline.
- Use analytics and SEO tools to evaluate content performance and identify opportunities for improvement.
- Prepare regular reports highlighting content performance, insights, and recommendations.
- Continuously test and improve content formats, messaging, distribution, and conversion strategies.
AI & Content Innovation
- Use AI-powered tools responsibly to support content research, ideation, optimization, repurposing, and productivity.
- Understand the limitations of AI-generated content and maintain solid human editorial oversight.
- Explore new content formats, platforms, and tools to improve reach and engagement.
Required Skills & Qualifications
- 6–10+ years of experience in Content Marketing, Content Strategy, Corporate Communications, or Editorial roles , with relevant leadership experience.
- Strong experience developing content for B2B, SaaS, IT, technology, or cybersecurity businesses .
- Excellent written and verbal English communication skills.
- Strong editing, proofreading, storytelling, and copywriting abilities.
- Experience managing content teams and cross-functional stakeholders.
- Valuable understanding of SEO, keyword research, content optimization, and digital marketing .
- Ability to understand technical topics and convert them into engaging business-focused content.
- Experience with CMS platforms such as WordPress and analytics/SEO tools such as Google Analytics, Google Search Console, Ahrefs, or Semrush.
- Familiarity with AI content and productivity tools.
- Strong project-management skills with the ability to manage multiple deadlines in a fast-paced environment.
Preferred Qualifications
- Previous experience working in the cybersecurity industry .
- Understanding of cybersecurity concepts such as vulnerability management, penetration testing, cloud security, application security, compliance, and risk management.
- Experience creating content for global B2B and enterprise audiences.
- Experience working directly with founders, executives, technical SMEs, and senior leadership.
- Experience with PR, executive communications, webinars, podcasts, and industry events would be an advantage.
Key Competencies Content Strategy | Content Marketing | Team Leadership | Cybersecurity Content | B2B Content | SEO | Thought Leadership | Copywriting | Editing | Corporate Communications | Social Media Content | Email Marketing | Content Analytics | AI Tools | Brand Communication
📌 Content Head (Chandigarh)
🏢 TAC Security
📍 Chandigarh