COMPANY BACKGROUND

Sukh Souk is a Middle Eastern culinary brand specialising in shawarma, al faham and mandi. The brand was established in Manipal, where it built a substantial following within the student community and became a recognised destination within the local dining landscape.

We are now launching our first food truck in Kothanur, North Bangalore, adjacent to Kristu Jayanti University. The location presents a well-defined prospect: a dense and underserved student catchment with no established Middle Eastern offering in the immediate vicinity.

PURPOSE OF THE ROLE The appointee will serve as the primary interface between the Sukh Souk brand, the Kristu Jayanti student body, and the wider residential catchment surrounding the site.

NOTE: THIS ROLE IS PRESENTLY OPEN ONLY TO KRISTU JAYANTI STUDENTS (CURRENTLY ENROLLED)

KEY RESPONSIBILITIES

1. Campus Partnerships & Institutional Engagement

- Establish and maintain working relationships with student clubs, societies, departmental bodies and cultural committees across the university.
- Secure Sukh Souk's participation in campus events — festivals, club programmes, sporting fixtures and departmental functions — in the capacity of food partner, sponsor or on-site vendor.
- Maintain visibility of the university calendar and provide advance notice of commercially significant dates to enable adequate operational planning.

2. Local Community Activation

- Extend engagement beyond the campus to residential complexes, resident welfare associations, fitness centres, coaching institutes and other organised groups within the Kothanur catchment.
- Develop institutional tie-ups,



group arrangements and periodic activations designed to generate incremental footfall.

3. Event Management

- Conceptualise and execute brand-led events at and around the site, including launch activations, screenings, festival programming and tasting sessions.
- Assume end-to-end responsibility for event delivery — budgeting, coordination, execution and post-event reporting on attendance and commercial outcome.

4. Digital & Social Media

- Manage a defined portion of the brand's social media presence on a day-to-day basis, including content publication, event coverage and community response handling.
- Generate original content from live operations, prioritising authentic documentation of the customer experience over produced material.
- Operate within the brand guidelines and content direction established by the Head of Branding & Marketing.

5. Consumer Insight & Feedback

- Gather structured customer feedback on product quality, pricing, portioning and service standards, and report findings to management.
- Communicate operational shortcomings candidly and promptly. Accurate reporting of deficiencies is regarded as a core function of this role.

CANDIDATE PROFILE

- Currently enrolled at Kristu Jayanti University, in any programme or year of study.
- Demonstrable involvement in campus life through clubs, societies, teams or event committees,



with established networks across the student body.
- Confident interpersonal skills, including the ability to initiate contact with unfamiliar parties and pursue matters to conclusion.
- Practical competence in social media content creation, particularly short-form video, using standard mobile tools.
- Sound organisational discipline and the ability to deliver events independently and to schedule.
- Willingness to provide honest assessment to management, including on matters that reflect unfavourably on current operations.

Prior marketing experience is not a prerequisite. Relevant training and direction will be provided.

WHAT WE OFFER

- Direct ownership of a defined consumer acquisition function from the outset, with genuine decision-making latitude.
- Structured mentorship from the Head of Branding & Marketing, to whom the role reports directly.
- A demonstrable professional record — events delivered, partnerships secured and measurable footfall generated.
- Exposure to the launch and operation of a food and beverage business at close quarters.

APPLICATION PROCESS

Interested candidates are invited to submit a brief written application setting out their current involvement in student clubs or communities at Kristu Jayanti University, together with an outline of one event or activation they would propose to deliver for Sukh Souk within the first month of engagement.

Applications will be assessed on the quality of the proposal and the relevance of the candidate's existing networks.

Please send the application and your CV to [email protected]

📌 Community & Consumer Acquisition Lead (KJU Students) (Bengaluru)
🏢 Sukh Souk
📍 Bengaluru