About FitEduCoach

FitEduCoach is a talent‑first company that supplies highly skilled, experienced professionals to growing fitness, wellness, and hospitality brands.

We act as a specialised talent partner , not just a recruitment agency: we connect brands with job‑ready, screened profiles who fit their culture, standards, and growth plans.

About our partner: P remium functional‑fitness and strength‑training gym brand with a strong community and wellness angle and present in multiple Indian cities.

Role: Chief Executive Officer – Omnichannel Lifestyle / Wellness / Beauty / Fitness Brand

HQ Location: Pune

Reporting to: The Board

Core mandate

Build and operate the entire brand across:

- Offline: studios / experience centers
- Digital app & IPs: Customer app, loyalty, content/IP, franchises, data & CRM
- Marketplace: lead marketplace as a core pillar

The CEO must have hands‑on experience at store/studio/salon level and equally robust in app‑led growth, unit economics, and multi‑vertical strategy .

Must‑have experience

1. Store / studio / salon–led growth

- 8–15+ years in retail, salon, fitness, wellness, or experiential lifestyle brands.
- Proven track record of:
- Opening, stabilizing, and scaling 20–100+ outlets across multiple regions.
- Driving same‑store sales growth , footfall, conversion, and average ticket size.
- Building standard operating procedures for service quality, staffing, scheduling, and retail/product attach.
- Has personally run P&Ls; at cluster/country level with clear accountability for profitability.

2. App‑led & digital growth

- Led offline‑first, app‑enabled transformation :
- Built or scaled a membership/loyalty app (bookings, subscriptions,



packages, rewards).
- Used app + CRM to drive repeat visits, frequency, and wallet share .
- Integrated POS, CRM, app, and possibly marketplaces into a single customer view.
- Comfortable working with marketing team
- App acquisition (performance marketing, influencer, content, referrals).
- Lifecycle marketing (push/SMS/WhatsApp, win‑back, upsell/cross‑sell).
- Metrics like app MAU/DAU, booking conversion, subscription penetration, repeat rate .

3. Unit economics & multi‑vertical strategy

- Deep fluency in:
- Store/studio/salon unit economics: rent, capex, payback, contribution margin, labor productivity, retail/product attach.
- Channel mix: how app, walk‑ins, referrals, partnerships, and marketplaces contribute to profitable growth.
- Has designed and grown multiple verticals under one brand, e.g.:
- Salon + retail + training academy
- Studio + app memberships + merchandise
- Wellness clinic + products + memberships/corporate tie‑ups

4. Customer experience, NPS, retention, acquisition

- Understands how experience drives retention and profitability (e.g. small retention lifts compounding into large profit gains).

5. Pan‑India expansion & cross‑functional leadership

- Has led or significantly contributed to national expansion (West, North, South, East, North‑East).
- Worked closely with:
- Vertical heads for each vertical (services, retail/products, training, memberships).
- Expansion/real estate teams on site selection, deal structuring, and rollout plans.
- HR & talent on leadership hiring, store leadership pipelines, and incentive design.
- Comfortable running horizontal teams (CX, data, brand, tech/app) and vertical GMs/P&L; owners .

📌 Chief Executive Officer (Pune)
🏢 FitEduCoach
📍 Pune