We are looking for a Channel Sales Specialist to strengthen and expand our B2B partner network across the Digital Signage, AV, Display, IT Hardware/Software, and System Integration ecosystem.

The key focus of this role is to develop channel partners, convert existing industry relationships into active business partnerships, and build recurring project opportunities.

Key Responsibilities

? Develop and expand Wilyer’s B2B channel partner network

? Identify and onboard resellers, dealers, AV companies, system integrators, and technology partners

? Convert existing/dormant contacts into active business partners

? Build long-term relationships with commercial and technical decision-makers

? Generate and qualify new business opportunities through account-based outreach

? Conduct product presentations and live solution demonstrations

? Manage the complete sales cycle — qualification, proposal, pricing, negotiation, and closure

? Drive partner onboarding, training, enablement, and business development

? Represent Wilyer at industry exhibitions and events such as InfoComm India and Palm Expo





? Maintain CRM, sales pipeline, forecasting, and regular reporting

? Develop partners from their first project toward consistent and repeat business

? Travel across India for partner meetings and industry events as required

What We’re Looking For

✅ 1–6+ years of experience in B2B Sales / Channel Sales / Partner Development / Business Development in AV, Digital Signage is mandatory

✅ Experience in developing channel partners, resellers, dealers, or system integrators

✅ Solid experience in relationship management and sales closure

✅ Ability to handle proposals, pricing, negotiation, and commercial discussions

✅ Strong presentation and product demonstration skills

✅ Experience in Digital Signage, AV, Display, IT Hardware/Software, SaaS, or System Integration is preferred

✅ Strong communication skills in English and Hindi

✅ Willingness to work onsite and travel for business requirements

📌 Channel Sales Specialist -AV & Digital Signage (Gurugram)
🏢 Wilyer
📍 Gurugram