- Own the Shopify theme end to end including Liquid, JSON templates, sections, blocks and metaobjects.
- Optimize Core Web Vitals on mobile and ensure high conversion performance.
- Build and ship conversion-critical experiences including size-selector, expandable-sole explainer and size-chart.
- Build and instrument A/B tests on PDP, collection and cart pages.
- Implement analytics and event tracking including GA4, Meta CAPI, server-side tagging and consent handling.
- Evaluate, integrate and replace Shopify apps with native code where needed.
- Integrate with WMS/3PL, ERP, returns, reviews, WhatsApp/SMS and marketing automation via Shopify APIs and webhooks.
- Implement JSON-LD, clean heading structure, canonical and hreflang handling for SEO.
- Build collection and blog templates for content publishing.
- Own version control, staging themes, code review and peak-season readiness.