Case worker - Project Samarthan

Role Objective

To support Project Samarthan in strengthening the production, visibility, reach, and market opportunities for survivor-made products. The role will involve market research, product development and production support, raw material and vendor coordination, cohort engagement, and identification of exhibition, sales, and partnership opportunities.

Key Roles &

- Responsibilities

1.

Market

Research &

- Opportunity Identification

- Conduct regular research on market trends, customer preferences, product trends, pricing, and emerging market opportunities relevant to Samarthan products.

- Identify and research exhibitions, fairs, pop-ups, flea markets, corporate events, and other sales platforms where Samarthan products can be showcased and sold.

- Explore online and offline marketplaces, social enterprises, community platforms, and institutional networks to expand the reach and visibility of survivor-made products.

- Identify opportunities for corporate orders, bulk gifting, festive hampers, and customised product orders.

2. Production &

- Product Development Support

- Support the team in planning and coordinating the production of Samarthan products, based on market demand, orders, and available capacity.

- Coordinate with the Samarthan cohort/participants for product production, timelines, and submission of completed products.

- Facilitate the collection, quality checking, and documentation of products received from participants.

- Support in organising product-making and skill-based workshops for the Samarthan cohort as required.





- Identify and coordinate procurement of raw materials required for product development and production.

- Maintain coordination with vendors for raw material procurement, quality, pricing, timelines, and deliveries.

3.

Cohort

Coordination

- Maintain regular communication and coordination with the Samarthan cohort regarding production requirements, workshops, product timelines, and other project-related activities.

- Support participants in understanding product requirements and timelines wherever required.

- Coordinate with the internal team to ensure that product availability, pricing, production capacity, and survivor participation are aligned with identified opportunities.

4. Outreach &

- Stakeholder Engagement

- Build and maintain a database of potential exhibition, sales, and collaboration opportunities, including event details, dates, locations, participation criteria, costs, contact persons, and application deadlines.

- Reach out to event organisers, corporates, institutions, marketplaces, and other relevant stakeholders to explore participation and collaboration opportunities.

- Support follow-ups and coordination with potential leads to convert opportunities into exhibitions, orders, and partnerships.

5. Branding,



Marketing &

- Visibility

- Research and identify new opportunities to enhance the visibility and promotion of Project Samarthan, including social media collaborations, digital platforms, community events, and cause-based campaigns.

- Contribute creative ideas for improving the branding, positioning, packaging, and visibility of Samarthan as a survivor-led initiative.

- Support the team in developing ideas for new products based on market trends, customer preferences, and demand.

6. Documentation &

- Reporting

- Maintain regular documentation of market research, vendor details, raw material procurement, production, outreach, leads, exhibitions, orders, conversions, and key learnings.

- Maintain relevant databases and trackers to support effective project planning and decision-making.

- Prepare periodic updates on opportunities, production status, sales leads, and other project activities.

Key Skills &

- Competencies

- Good communication and interpersonal skills

- Solid research, documentation, and coordination skills

- Basic understanding of marketing, branding, and market trends

- Creativity and an interest in art, design, and creative products

- Ability to think out of the box and identify new opportunities

- Ability to coordinate with vendors, stakeholders, and participants

- Good organisational and follow-up skills

- Proactive approach with the ability to work independently

- Interest in social impact, survivor empowerment, and purpose-driven initiatives is desirable.

📌 Caseworker - Project Samarthan (Kolkata)
🏢 PRAKRUTHI
📍 Kolkata