ReportingTo - CEO / Founder

Role Overview The Business Head - AI Hardware will have end-to-end ownership of the AI Hardware business, including strategy, brand acquisition, distribution partnerships, sales, channel development, marketing, supply chain, working capital and P&L.;

This is a 0-to-1 business-building role. The successful candidate will identify high-potential AI hardware categories and brands, secure strategic partnerships, build the distribution ecosystem and scale the business into a significant and profitable platform.

Key Responsibilities

1. Business Strategy

- Develop Ripplrs AI Hardware distribution strategy and 35 year business plan.
- Identify high-potential AI hardware categories, market size, competitive dynamics, margins and channel economics.
- Define revenue, gross margin, EBITDA, market-share and working-capital objectives.

2. Brand Acquisition & Partnerships

- Identify global and Indian AI hardware companies seeking entry or expansion in India.
- Build senior relationships with founders, CEOs and global business leaders.
- Negotiate exclusive, preferred or national distribution and go-to-market partnerships.
- Create compelling India market-entry propositions for international brands.

3. Product & Category Development

- Build a portfolio across AI PCs/laptops, workstations, GPUs/accelerators, AI servers, edge AI, robotics, AI vision, networking, developer hardware and emerging AI devices.
- Continuously evaluate new technologies and determine where Ripplr should participate.

4. Go-to-Market & Channel

- Build enterprise, SMB, channel, system-integrator, reseller, retail, marketplace and e-commerce routes to market.
- Develop partner segmentation,



incentives, demand generation and sell-through programmes.
- Build national and regional distribution coverage.

5. P&L; & Commercial Management

- Own revenue, gross margin, contribution margin, EBITDA, inventory, receivables and working capital.
- Drive healthy inventory turns and channel profitability.
- Establish business dashboards and operating cadence.

6. Team & Ecosystem

- Build the core team across brand management, enterprise/channel sales, product, presales, marketing, supply chain and commercial operations.
- Develop relationships with OEMs, cloud providers, data centres, system integrators, AI solution providers, technology ecosystems and industry bodies.

Key Success Metrics

- Revenue and gross-margin growth
- EBITDA and cash/working-capital efficiency
- Number and quality of strategic brands onboarded
- Exclusive/preferred distribution agreements
- Enterprise and channel partner acquisition
- Sell-through and inventory turns
- Market share and brand satisfaction
- Successful launch of new AI hardware categories

First 12-18 Month Mandate

- 0-3 months: Complete market assessment, prioritise categories, build target-brand pipeline and finalise business plan.
- 3-6 months: Secure initial strategic partnerships,



establish GTM architecture and build the core team.
- 6-12 months: Establish national channel presence, build enterprise pipeline and scale initial brands.
- 12-18 months: Establish Ripplr as a credible AI hardware distribution platform with a scalable and profitable business model.

Candidate Profile

Must Have

- 12-18 years of experience in technology hardware, IT distribution, enterprise technology, consumer electronics or adjacent sectors.
- Strong understanding of the Indian technology distribution ecosystem.
- Proven track record of building/scaling a business, category or P&L.;
- Strong relationships with OEMs, technology brands, distributors, VARs, system integrators and enterprise customers.
- Experience negotiating distribution partnerships with global technology brands.
- Robust commercial, financial and working-capital orientation.
- Ability to understand complex technology products and convert them into commercial opportunities.
- Entrepreneurial mindset and demonstrated 0-to-1 execution capability.

Preferred Experience

- GPU / AI infrastructure / servers / workstations
- Enterprise hardware / data-centre infrastructure
- Networking / semiconductor ecosystem
- AI/ML ecosystem or AI infrastructure startups
- Value-added IT distribution and system integration

Leadership Attributes

- Entrepreneurial and highly ownership-driven
- Robust network-builder and relationship manager
- Commercially sharp and financially disciplined
- Technically curious and able to learn rapidly
- Strong negotiator with global-brand orientation
- Comfortable operating in ambiguity and building from scratch.

📌 Business Head - AI Hardware Distribution (Bengaluru)
🏢 Intelligent Retail
📍 Bengaluru