Key Responsibilities

- Develop and implement strategies to increase student admissions and enrolment across all grades.
- Generate and convert admission leads through structured follow-up, counselling and outreach activities.
- Build strong relationships with prospective parents, feeder schools, preschools, residential communities, corporates and local organisations.
- Plan and coordinate school promotions, open houses, admission drives, exhibitions, education fairs and community events.
- Identify new catchment areas and potential markets for student enrolment.
- Conduct regular competitor analysis regarding fee structure, facilities, curriculum, transport, activities, positioning and parent expectations.
- Work closely with the academic team to understand and effectively communicate the school’s CBSE curriculum, pedagogy, achievements, facilities and unique value proposition.
- Strengthen the school’s visibility through both offline and digital marketing initiatives.
- Support development of brochures, admission presentations, school profiles, promotional campaigns and parent communication material.
- Coordinate digital lead generation through the school website, social media, Google campaigns and other platforms in collaboration with the marketing team.
- Maintain and monitor lead databases, admission enquiries, conversion ratios and follow-up status.
- Prepare weekly and monthly reports on enquiries, walk-ins, admissions, conversions and campaign effectiveness.
- Set and monitor admission targets in consultation with the management.
- Develop strategies for improving lead-to-admission conversion rates.




- Support parent counselling by presenting the school’s strengths, academic programmes, co-curricular opportunities, infrastructure and student-support systems.
- Conduct campus tours for prospective parents and ensure a professional admission experience.
- Build partnerships for educational programmes, events, workshops, competitions and student enrichment initiatives.
- Explore opportunities for collaborations with corporates, NGOs, universities, activity partners and educational organisations.
- Coordinate outreach activities in nearby communities, residential societies and feeder institutions.
- Assist in planning school branding activities such as banners, outdoor campaigns, local advertisements and promotional events.
- Monitor market feedback and share insights with the Principal and Management for strategic decision-making.
- Maintain professional relationships with existing parents to support referrals and positive word-of-mouth.
- Ensure all promotional communication is accurate, professional and aligned with the school’s vision and CBSE norms.
- Coordinate with the transport team when transport availability influences admissions from current areas.
- Support retention initiatives by identifying parent concerns and coordinating with the appropriate school department.

Business Development & Admission Targets The BDM may be responsible for:
- Monthly and annual admission targets
- Enquiry generation targets
- Walk-in conversion targets
- Referral admissions
- Outreach program

Pay: ₹14,123.07 - ₹35,520.28 per month

Work Location: In person

📌 Business Development Manager (Rangareddy)
🏢 Iris Florets World School, Sagar Road
📍 Rangareddy