Business Development Manager – Digital Marketing

? Kochi | Full-time | ₹25,000 – ₹35,000 + Monthly Incentives

What we're looking forMust have

- 2–4 years of experience in a digital marketing agency, marketing agency or advertising services environment
- A good understanding of digital marketing fundamentals
- Strong communication and presentation skills in English and Malayalam
- Ability to understand a client's business and marketing requirements
- Ability to independently research markets, competitors and opportunities
- Ability to create structured proposals, marketing plans and presentations
- Strong ownership of the sales process
- Comfortable speaking with business owners, founders and senior decision-makers
- Willingness to travel for client meetings when required

You don't need to be a digital marketing expert.You should understand the basics of Digital Marketing Strategy and Performance Marketing. You don't need to be an expert in everything. Our friendly team can teach you the specifics.

What matters more is your ability to understand the bigger picture and connect marketing activities to business objectives.

About Equal Stories

Equal Stories is a digital-first marketing agency built around one simple belief:

Collaboration is the future.

We work with businesses to solve marketing and growth problems through marketing strategy, performance marketing, content creation and marketing automation systems.

We’re looking for a Business Development Manager to join our team in Kochi.

This isn't a conventional sales role. Your job is not simply to make calls and chase cold leads.

We’re looking for someone who understands marketing, business and clients — someone who can take a business problem, identify the opportunity, work with our strategy, campaigns and creative teams, and turn it into a compelling marketing proposal.

And then, importantly, take that opportunity all the way to closing.

What will you be doing?

? Understand the Client & Find the OpportunityWork with prospects to understand their business, objectives and current marketing activities, and identify how Equal Stories can help them grow.

You should be comfortable doing independent research and identifying where we can create real value for the prospect.

? Build Marketing Plans & ProposalsThis is a key part of the role.

You’ll work closely with the founders,



along with our Campaigns and Creative teams, to develop marketing solutions for prospects.

You’ll conduct market and competitor research, develop marketing approaches, gather inputs from our internal teams, and turn them into structured marketing plans, proposals and pitch decks that genuinely add value to the client.

You don't need to know everything on day one.

What matters is that you can understand a marketing problem, ask the right questions, connect the dots and turn ideas into a clear proposal.

? Manage the Sales ProcessWe already have a strong ecosystem of leads coming through our networks, referrals and marketing activities.

You’ll take ownership of these opportunities from the initial conversation through to closure.

For larger and strategic opportunities, you’ll work closely with the founders to develop the proposal, pitch and commercial approach and take the opportunity forward together.

For smaller opportunities, you should be capable of independently managing the complete process:

Lead → Discovery → Proposal → Presentation → Negotiation → Closing → Handover to Client Servicing

? Present & Pitch

You should be comfortable sitting across the table from a business owner or marketing head and explaining:

“This is what we understand about your business, this is the opportunity we see, and this is how we can help.”

You’ll independently present proposals for smaller clients and progressively take ownership of larger pitches as you grow into the role.

? Build New OpportunitiesA significant part of your pipeline will come through our existing network, referrals and inbound marketing. At the same time, we expect you to identify relevant businesses and create opportunities independently.

You should be naturally curious about businesses, brands and markets — and able to spot where a company may have a marketing or growth opportunity that Equal Stories can help solve

What you can expect at Equal Stories





? Work directly with the founders

You'll work closely with the founders — two 90s kids with 14+ years of experience in the industry.

You'll get direct exposure to how we approach clients, build strategies, price projects, pitch businesses and close deals.

?‍? A vibrant teamYou'll be working with a young, energetic team of Gen Zs.

If you're one of them, you'll probably fit right in.

If you're not, don't worry — you can always hang out with the founders. ?

? A solid pipeline to work withYou won't be starting from zero.

Between our founder network, referrals, BNI and inbound marketing campaigns, we already have a steady flow of opportunities.

Most of our clients come through referrals and relationships — so you're not walking into a room and trying to convince strangers that we exist.

More often, we're being invited in because someone believes we can solve a problem.

Your job is to understand those opportunities, build the right solution and convert them into clients.

? Learn marketing while doing business developmentYou'll work alongside our Campaigns, Creative, Client Servicing and Strategy teams, giving you hands-on exposure to how real marketing strategies are built and executed.

? Incentives for ownershipAlong with the fixed salary, we offer generous monthly incentives based on successful closures.

There is also additional incentive potential for independently identifying and closing new business opportunities.

Compensation & Location

Salary: ₹25,000 – ₹35,000 per month

Incentives: Monthly incentives based on closures + additional incentives for independently sourced business

Location: Kochi

Work model: Office-based

Working hours: 9:30 AM – 6:30 PM, Monday to Friday

Travel: Willingness to travel for client meetings is required

One significant thing before you apply

This is not a conventional sales role.

If your experience is primarily in selling unrelated products or services and you don't have a connection to marketing, advertising or digital marketing, this role probably isn't for you.

We're looking for someone who already understands the language of marketing and wants to take the next step into marketing-led business development and client strategy.

If you like business, marketing, people, strategy and closing deals, we'd love to hear from you.

📌 Business Development Manager (Kochi)
🏢 Equal Stories Marketing
📍 Kochi