Business Development Manager – Digital Marketing

Company: British Youth International College (BYITC)

Industry: Education / EdTech

About BYITC

British Youth International College (BYITC) is a UK-based education organisation providing premium online learning programmes to children aged 4–14 worldwide.

Role Overview

We are looking for a Business Development Manager – Digital Marketing to drive business growth through B2B partnerships, lead generation, sales and digital marketing initiatives.

Key Responsibilities

- Identify and develop new business opportunities in the Education and EdTech sector.
- Generate, qualify and convert leads through online outreach, networking and digital channels.
- Build relationships with schools, colleges, tuition centres, preschools and education partners.
- Develop B2B partnerships, franchise opportunities and institutional collaborations.
- Conduct client presentations, meetings, negotiations and follow-ups.
- Develop and execute digital marketing strategies to support lead generation and enrolments.
- Manage and grow BYITC's presence across LinkedIn, Instagram, Facebook and other relevant platforms.
- Coordinate social media content, reels, blogs, campaigns and promotional activities.
- Monitor digital marketing performance, leads, engagement and conversions.
- Research competitors, market trends and new opportunities.




- Maintain CRM records and prepare regular business development and marketing reports.
- Work towards monthly and quarterly sales, enrolment and revenue targets.

Requirements

- Bachelor's degree in Business, Marketing, Management, Sales or a related field.
- 3–5 years of experience in Business Development, Sales, Digital Marketing, EdTech or a related field preferred.
- Solid B2B sales, communication and negotiation skills.
- Positive understanding of social media and digital marketing.
- Excellent written and verbal English communication.
- Experience with CRM and digital marketing tools.
- Robust analytical, organisational and problem-solving skills.
- Ability to work independently and meet growth targets.

Preferred: Experience in the UK Education/EdTech market, B2B partnerships, franchise development, SEO, Google/Meta Ads or LinkedIn marketing.

Key Skills

Business Development | B2B Sales | Lead Generation | Digital Marketing | Social Media Marketing | Partnerships | CRM | Client Acquisition | EdTech | Market Research

Apply Now: Join BYITC and contribute to the growth of an international education and EdTech organisation.

Employment Type: Full-time

Location: UK / Remote

Remuneration: 50K-70K

Job Type: Full-time

Pay: ₹600,000.00 - ₹840,000.00 per year

Experience

- Business development: 3 years (Preferred)

Work Location: Remote

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