– Brand Manager cum Content Creator

Brand Manager cum Content Creator

Company: Edzeb Technologies

Location: Mohali

Experience: 4 years

Employment Type: Full-time

About the Role

We are looking for a creative and driven Brand Manager cum Content Creator who can take ownership of our brand presence and help strengthen Edzeb Technologies as a recognizable and trusted name in the EdTech space. The ideal candidate should have a strong understanding of branding, digital content, social media, storytelling, and audience engagement, along with hands-on experience in creating content for platforms such as LinkedIn, Instagram, YouTube, and podcasts.

This is a hands-on role where you will be expected to ideate, create, execute, and measure brand and content initiatives.

Key Responsibilities

Brand Management

- Develop and execute strategies to strengthen and grow the Edzeb brand.
- Maintain consistency in brand messaging, communication, tone, and visual identity across platforms.
- Develop campaigns and initiatives to improve brand awareness and engagement.
- Identify opportunities to position Edzeb as a strong and credible brand in the education and professional learning space.
- Work closely with leadership and internal teams to understand business objectives and translate them into effective brand initiatives.

Content Strategy & Creation

- Develop and execute a content calendar across social media and digital platforms.
- Create engaging content including LinkedIn posts, reels, videos, carousels, articles, blogs, newsletters, and short-form content.
- Develop content around education, careers, professional development, industry trends, experts, students, and relevant EdTech topics.
- Convert ideas, discussions, events,



and internal knowledge into engaging content.
- Work with designers, video editors, faculty, and internal teams to execute content effectively.

Podcast & Video Content

- Take ownership of podcast and video content initiatives.
- Research and identify relevant guests, industry experts, educators, professionals, and thought leaders.
- Coordinate podcast planning, guest communication, scheduling, recording, and post-production.
- Develop podcast topics, questions, scripts, introductions, and promotional content.
- Repurpose long-form podcast/video content into short clips, reels, quotes, carousels, posts, and articles.
- Help build a consistent and recognizable podcast/video presence for the company.

Social Media & Digital Presence

- Manage and grow the company's social media presence.
- Monitor engagement, trends, competitors, and relevant conversations in the EdTech industry.
- Experiment with new content formats and platforms.
- Track content performance and use insights to improve future campaigns.
- Stay updated with social media trends, content formats, and digital marketing practices.

Requirements

- 2-5 years of experience in Brand Management, Content Marketing, Social Media, Digital Marketing, or a similar role.
- Strong content writing and storytelling skills.
- Hands-on experience creating content for social media platforms.
- Experience in podcasts,



video content, interviews, or YouTube will be highly preferred.
- Strong understanding of branding and digital communication.
- Ability to independently take an idea from concept content execution performance analysis.
- Good communication and interpersonal skills.
- Creative mindset with strong attention to detail.
- Ability to work with senior leadership and different internal teams.

Good to Have

- Experience in the EdTech, Education, Training, or Qualified Learning industry.
- Experience in hosting, producing, or managing podcasts.
- Basic understanding of video editing/design tools.
- Experience with LinkedIn personal branding or thought leadership.
- Experience managing collaborations with influencers, educators, experts, or industry professionals.
- Familiarity with AI tools for content creation and productivity.

What We Are Looking For

We are looking for someone who is not just a content creator, but someone who can understand: “What should our brand stand for, what should we communicate, who should we communicate with, and how can we make people remember Edzeb?”

The ideal candidate will be creative, proactive, comfortable in front of and behind the camera, curious about people and ideas, and capable of turning conversations into compelling content.

Key Performance Indicators (KPIs)

- Growth in brand visibility and digital presence
- Content reach, engagement, and audience growth
- Consistency and quality of content output
- Podcast/video production and audience growth
- Lead generation and brand-related enquiries
- Successful execution of brand campaigns
- Growth in relevant professional/community networks

📌 Branding Manager & Content Creator (Sahibzada Ajit Singh Nagar)
🏢 edZeb Technologies
📍 Sahibzada Ajit Singh Nagar