About the Role

Vaelo Creative, a full-service AI-first creative agency based in Mumbai, is looking for a Brand Performance Analyst with hands-on experience in Amazon PPC and marketplace advertising. This role will focus on improving product visibility, advertising efficiency, sales performance, and overall brand growth for our portfolio of client brands on Amazon. Salary range: ₹20,000 – ₹25,000 per month.

Key Responsibilities

- Plan, launch, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Conduct keyword research and manage Auto, Manual, Broad, Phrase, and Exact Match campaigns
- Monitor and optimize key metrics such as ACOS, TACOS, ROAS, CTR, CPC, CVR, sales, and advertising spend
- Analyze campaign, product, keyword, and search-term performance to identify opportunities for growth
- Optimize bids, budgets, placements, keywords, and negative keywords on an ongoing basis
- Develop PPC strategies for new product launches, ranking improvement, profitability, and scaling
- Track organic and paid performance to understand the overall impact of advertising on brand growth
- Analyze Amazon Business Reports, Advertising Reports, Search Query Performance, and other marketplace data
- Identify underperforming campaigns and recommend corrective actions
- Prepare weekly and monthly performance reports with clear insights and recommendations
- Work closely with the creative, catalog, and marketing teams to improve listings, conversion rates, and advertising performance




- Conduct competitor and category analysis to identify keyword, pricing, positioning, and growth opportunities
- Manage advertising budgets while maintaining profitability and achieving agreed performance targets

Key Skills & Requirements

- Hands-on experience managing Amazon PPC campaigns
- Strong understanding of Amazon Seller Central and Amazon Advertising Console
- Good knowledge of ACOS, TACOS, ROAS, CTR, CPC, CVR, organic ranking, and marketplace KPIs
- Solid analytical and problem-solving skills
- Comfortable working with Excel / Google Sheets, including reporting and data analysis
- Ability to interpret large amounts of advertising and sales data and convert them into actionable insights
- Strong understanding of keyword research, search-term optimization, bid management, and campaign structures
- Experience with Amazon PPC tools such as Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or SellerApp is an advantage

Preferred Experience

- 0–3 years of experience in Amazon PPC, Amazon marketplace management, e-commerce performance marketing, or a related role
- Experience handling multiple brands or a portfolio of Amazon products is preferred
- Experience working with Indian and/or international Amazon marketplaces is an advantage

What We're Looking For We are looking for someone who goes beyond simply managing campaigns — someone who can understand the numbers, identify why performance is changing, and recommend actions that improve both advertising efficiency and overall brand growth.

📌 Brand Performance Analyst – Amazon PPC (Mumbai)
🏢 Vaelo Creative
📍 Mumbai