Brand Software Development Executive

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nJob Overview

nWe are looking for a Brand Software Development Executive who will be responsible for the development, maintenance, optimization, and continuous improvement of the brand’s digital ecosystem and websites.

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nThe ideal candidate should have a strong understanding of web development, software technologies,

ncoding, UI/UX, website performance, integrations, security, and digital best practices. This role requires someone who can independently manage day-to-day website requirements while also identifying opportunities to improve functionality, user experience, performance, and overall digital presence.

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nKey Responsibilities

n1. Website Development & Management

nManage the day-to-day development, maintenance, and smooth functioning of all brand websites.

nDevelop recent website pages, features, modules, landing pages, forms, and interactive componentsas required.

nMake regular updates to website content, layouts, functionality, and technical elements.

nTroubleshoot and resolve website errors, bugs, broken links, performance issues, and technicalproblems.

nEnsure websites remain updated, responsive, functional, and compatible across modern browsersand devices.

nCoordinate domain, hosting, SSL, DNS, CDN, backups, and other essential website infrastructurewherever required.

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n2. Front-End & Back-End Development

nWrite clean, efficient, scalable, and maintainable code.

nWork with relevant web technologies such as HTML, CSS, JavaScript, responsive frameworks, APIs, databases, CMS platforms, and server-side technologies.

nDevelop and maintain front-end interfaces as well as back-end functionality.

nBuild and manage API integrations and third-party software integrations.

nOptimize website architecture, code quality, loading speed, and overall technical performance.

nIdentify and implement appropriate technologies, frameworks, libraries, and development toolsbased on project requirements.

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n3. UI/UX Development

nDesign and develop intuitive, modern, responsive, and user-friendly digital experiences.

nTranslate UI/UX designs, wireframes, and prototypes into functional web interfaces.

nContinuously improve website navigation, information architecture, user journeys, accessibility, andusability.

nIdentify UI/UX issues through website analysis, user behaviour, and performance data andrecommend improvements.

nEnsure consistency in design systems, typography, layouts, components, interactions, andresponsive behaviour across digital platforms.

nWork closely with design and marketing teams to convert creative concepts into technically feasibledigital experiences.

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n4. Website Performance & Optimization





nMonitor and improve website speed, responsiveness, Core Web Vitals, and overall performance.

nOptimize images, scripts, code, databases, caching, and other technical elements to improve loadingtimes.

nEnsure websites perform effectively across desktop, tablet, and mobile devices.

nConduct regular technical audits and proactively identify potential issues before they impact users.

nImplement SEO-friendly technical practices in collaboration with the SEO/marketing team.

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n5. Security & Maintenance

nMaintain website security and implement appropriate security best practices.

nRegularly update CMS platforms, plugins, libraries, frameworks, dependencies, and softwarecomponents.

nMonitor vulnerabilities, security issues, unauthorized access, malware, and other potential threats.

nMaintain appropriate backups and recovery processes.

nEnsure websites follow applicable privacy, security, accessibility, and technical standards.

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n6. Analytics, Tracking & Integrations

nImplement and maintain analytics, tracking pixels, conversion tracking, tags, forms, and other digitalmeasurement tools.

nWork with platforms such as Google Analytics, Google Tag Manager, Search Console, and otherrelevant marketing/analytics technologies.

nDevelop or manage integrations with CRM, payment gateways, marketing platforms, lead-management systems, APIs, and other third-party tools.

nTroubleshoot tracking and integration-related issues.

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n7. Testing & Quality Assurance

nConduct functional, usability, compatibility, and responsive testing before deploying websitechanges.

nIdentify bugs and technical issues and ensure timely resolution.

nTest website features across multiple browsers, operating systems, screen sizes, and devices.

nMaintain high standards of code quality, website reliability, and user experience.

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n8. Cross-Functional Collaboration

nWork closely with Marketing, Branding, Creative, UI/UX, SEO, Content, and Business teams to understand requirements and deliver digital solutions.

nConvert business and marketing requirements into practical technical solutions.

nProvide technical inputs on website feasibility, development timelines, functionality, andimplementation.

nCoordinate with external developers, agencies, hosting providers, and technology partnerswhenever required.

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n9.



Continuous Improvement & Innovation

nStay updated with emerging web development technologies, AI tools, frameworks, UI/UX trends, automation, software platforms, and digital best practices.

nIdentify opportunities to automate repetitive website and development processes.

nRecommend new technologies and solutions that can improve website functionality, efficiency, performance, and user experience.

nContinuously evaluate and improve the brand's digital ecosystem.

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nRequired Technical Skills

nThe candidate should have strong working knowledge of relevant technologies, including but not limited to:

nHTML5, CSS3, JavaScript

nResponsive Web Development

nFront-End Frameworks/Libraries

nBack-End Development

nCMS Platforms

nDatabase Management

nREST APIs & Third-Party Integrations

nGit / Version Control

nWeb Hosting & Server Management

nDomain, DNS & SSL Management

nWebsite Security & Backups

nWebsite Performance Optimization

nSEO Technical Fundamentals

nGoogle Analytics & Google Tag Manager

nCross-Browser & Cross-Device Testing

nUI/UX Principles

nFigma or equivalent UI/UX tools

nBasic understanding of cloud technologies

nBasic understanding of DevOps and deployment processes

nThe candidate is expected to be comfortable learning and working with new technologies based on

nbusiness and project requirements.

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nPreferred Qualifications

nBachelor's degree/diploma in Computer Science, Software Engineering, Information Technology, Web Development, or a related field.

n2–5 years of relevant experience in web development, software development, or digital technology.

nDemonstrated experience managing and developing live websites.

nStrong portfolio showcasing website development and/or UI/UX implementation.

nExperience working in a fast-paced, multi-functional environment.

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nKey Attributes

nStrong problem-solving and analytical skills.

nHigh attention to detail.

nAbility to independently troubleshoot and resolve technical issues.

nStrong understanding of both technology and user experience.

nAbility to manage multiple website requirements and priorities simultaneously.

nProactive approach to identifying and solving problems.

nGood communication and cross-functional collaboration skills.

nStrong ownership and accountability.

nWillingness to continuously learn new technologies and tools.

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nRole Objective

nThe primary objective of this role is to ensure that the brand's digital platforms are technically robust,

nvisually engaging, user-friendly, secure, high-performing, and continuously evolving in line wit hbusiness, marketing, and customer requirements.

📌 Brand Software Development Executive (Pragpura)
🏢 Lotus Dairy Products Private
📍 Pragpura