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Brand Manager Marketing

Location

Chennai, Tamil Nadu

Department

Marketing C Branding

About the Role

We are looking for a passionate and strategic Brand Manager to lead and work brand-

building initiatives and drive marketing campaigns across digital and traditional platforms.

The ideal candidate will have a solid understanding of consumer behavior, brand positioning, market research, and go-to-market strategies.

Key Responsibilities

- Brand Strategy s Positioning:
- Develop and execute brand strategies to build equity, awareness, and preference in the market.
- Ensure consistent messaging across all communication channels.
- Marketing Campaigns:
- Plan and manage end-to-end 360 marketing campaigns (ATL, BTL C digital).
- Work closely with creative, media, and activation agencies to develop effective campaigns.
- Digital s Social Media:
- Drive the brand's digital presence through performance marketing, influencer collaboration, and content marketing.
- Monitor and analyze engagement metrics to optimize reach and impact.
- Market Analysis s Insights:
- Conduct consumer and competitor research to identify trends and opportunities.

Preferred candidate profile

📌 Brand Manager- Chennai
🏢 Global Serve Solutions
📍 Chennai