:

Position: Brand Manager

Industry: Real Estate

Experience: 35 Years

Location: Central Mumbai / Thane / Navi Mumbai

Department: Marketing

Employment Type: Full-time

Role Overview:

We are looking for a dynamic and result-oriented Brand Manager with 35 years of experience, preferably within the real estate industry, to manage and strengthen the brand presence across projects and marketing initiatives.

The candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, coordinating with internal and external stakeholders, and ensuring consistent brand communication across all consumer touchpoints.

Key Responsibilities:

Brand Strategy & Management

- Develop and execute brand strategies aligned with overall business and project objectives.
- Build and maintain strong brand positioning across real estate projects.
- Ensure consistency of brand identity, communication, messaging, and visual guidelines across all platforms.
- Conduct market and competitor analysis to identify emerging trends, consumer preferences, and opportunities.

Marketing Campaigns:

- Plan and execute ATL, BTL, digital and on-ground brand campaigns for real estate projects.
- Develop campaign briefs, communication strategies, key messaging, and creative directions.
- Work closely with creative agencies, media agencies, production houses, and other vendors to execute campaigns effectively.
- Monitor campaign performance and provide insights for optimisation.

Project & Real Estate Marketing:

- Work closely with Sales and Business Development teams to understand project requirements and business priorities.
- Develop marketing communication based on project positioning, target audience, USPs, location, pricing, and competitive landscape.
- Support project launches, channel activities, events, activations, and other brand initiatives.
- Gather market and customer insights to improve brand communication and campaign effectiveness.

Digital & Content:





- Collaborate with digital marketing teams to ensure consistent brand communication across social media, websites, portals, emailers, and other digital platforms.
- Oversee content development including campaign creatives, brochures, presentations, videos, hoardings, standees, and other marketing collaterals.
- Ensure communication is aligned with the defined brand tone and positioning.

Stakeholder & Agency Management:

- Coordinate with Sales, CRM, Business Development, Project, and other internal teams.
- Manage external creative, media, digital, PR, and activation agencies.
- Review agency deliverables and ensure timely execution as per briefs and brand guidelines.
- Manage campaign timelines, budgets, and deliverables.

Reporting & Analytics:

- Track campaign performance, brand initiatives, lead-generation activities, and marketing spends.
- Analyse campaign data and consumer response to identify areas for improvement.
- Prepare regular marketing and campaign performance reports for management.
- Ensure marketing activities are aligned with business objectives and deliver measurable outcomes.

Key Skills & Competencies:

- Strong understanding of real estate marketing and brand management.
- Experience in developing and executing integrated marketing campaigns.
- Strong creative and strategic thinking.
- Excellent communication and presentation skills.
- Robust project and stakeholder management abilities.
- Ability to manage multiple projects and agencies simultaneously.
- Good understanding of digital marketing and social media.
- Strong analytical and problem-solving skills.
- Proficiency in MS Office, particularly PowerPoint and Excel.

Desired Candidate Profile:

- 3–5 years of experience in Brand Management / Marketing.
- Candidates with experience in the real estate industry will be preferred.
- Experience in managing real estate projects, launches, campaigns, and brand initiatives would be an advantage.
- Should be comfortable coordinating with multiple internal stakeholders and external agencies.
- Candidates based in or willing to work from Central Mumbai, Thane, or Navi Mumbai will be preferred.

📌 Brand Manager (Mumbai)
🏢 Justo Realfintech
📍 Mumbai