– Brand Executive

Position: Brand Executive

Department: Brand Management / Marketing

Industry: Pen Manufacturing

Location: Topsia, Kolkata, West Bengal

Reporting To: Marketing Head

Job Summary

We are looking for a creative, analytical, and result-oriented Brand Executive to support the development, promotion, and growth of our pen and writing instrument brands. The candidate will be responsible for coordinating brand activities, supporting marketing campaigns, monitoring market trends, and ensuring consistent brand communication across different channels.

Key Responsibilities

1. Brand Management

- Assist in developing and implementing brand strategies for pens and writing instruments.
- Maintain consistency of brand identity, communication, packaging, and promotional materials.
- Support new product launches and brand-building initiatives.
- Monitor brand performance and prepare regular reports.

2. Marketing & Promotional Activities

- Plan and coordinate marketing campaigns, promotional activities, and product promotions.
- Coordinate with creative agencies, designers, printers, and other vendors for marketing materials.
- Assist in developing promotional content for digital and offline platforms.
- Support trade promotions, retailer activities, exhibitions, events, and dealer/distributor programs.

3. Market & Competitor Analysis

- Conduct market research to understand customer preferences, market trends, and competitor activities.
- Track competitor products, pricing, packaging, promotions, and new launches.
- Collect feedback from sales teams, distributors, retailers, and customers.




- Identify opportunities for improving brand visibility and market presence.

4. Product & Packaging Coordination

- Coordinate with Product Development, Sales, Production, and Design teams for current product launches.
- Assist in packaging development, product naming, artwork, and promotional communication.
- Ensure marketing materials and product communication are accurate and aligned with brand guidelines.

5. Digital & Social Media

- Coordinate with the digital marketing team for social media campaigns and brand communication.
- Assist in creating content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Monitor digital engagement and campaign performance.
- Support influencer, school/college, corporate, and other promotional campaigns where applicable.

6. Sales & Channel Support

- Work closely with the Sales and Distribution teams to support brand-building activities.
- Develop sales-support materials such as brochures, catalogues, displays, posters, and product presentations.
- Assist in dealer/distributor and retailer promotional programs.
- Gather market feedback and communicate relevant insights to management.

7. Reporting & Coordination

- Prepare weekly/monthly reports on brand activities, campaigns,



market trends, and competitor analysis.
- Track marketing budgets and campaign expenses.
- Coordinate with internal departments and external agencies to ensure timely execution of activities.

Required Skills & Competencies
- Good understanding of branding and marketing concepts.
- Strong communication and interpersonal skills.
- Creative thinking with attention to detail.
- Good analytical and market research skills.
- Ability to coordinate with multiple departments and external agencies.
- Good knowledge of MS Excel, PowerPoint, and Word.
- Basic understanding of digital marketing and social media.
- Ability to manage multiple tasks and meet deadlines.

Qualification & Experience
- Education: MBA/PGDM in Marketing or Graduate in Marketing, Business Administration, or a related field.
- Experience: 1–4 years of experience in Brand Management, Marketing, FMCG, Consumer Goods, Stationery, Writing Instruments, or a related industry.
- Candidates with experience in pen, stationery, school supplies, or consumer product brands will be preferred.

Key Performance Indicators (KPIs)
- Brand visibility and awareness.
- Successful execution of marketing campaigns.
- New product launch effectiveness.
- Market and competitor intelligence.
- Digital engagement and campaign performance.
- Timely completion of brand activities.
- Marketing budget management.
- Support provided to sales and distribution initiatives.

Pay: From ₹30,000.00 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Brand Executive (Kolkata)
🏢 GLOBAL WRITINGS (SUPRA PENS)
📍 Kolkata