About Cokonet Academy

Cokonet Academy is a career-focused skilling organization with over 16 years of experience in technology and professional education. We offer programs in SAP, Python Full Stack, Data Analytics, AWS and DevOps, AI, and other emerging domains.

We are looking for a hands-on Head of Marketing to lead our B2B marketing activities and build our next phase of growth through B2C initiatives, institutional partnerships, and student engagement.

Key Responsibilities

- Develop and execute Cokonet’s overall marketing strategy, budget, and growth plans.
- Lead B2B and institutional marketing initiatives, with a strong focus on colleges, universities.
- Develop and promote campus workshops, industry sessions, skill programs, internships, student communities, and career-readiness initiatives.
- Manage performance marketing across Meta, Google, and other relevant platforms.
- Drive qualified lead generation, improve conversion, and optimize customer acquisition costs.
- Strengthen Cokonet’s brand, content strategy.
- Work closely with Sales to improve lead quality, CRM tracking, and campaign effectiveness.
- Lead the marketing team, manage agencies, and monitor performance against agreed targets.

Candidate Requirements

- 7 to 12 years of Ed Tech experience in marketing, including leadership responsibilities.
- Strong expertise in performance marketing, growth strategy, digital acquisition, and marketing analytics.
- Experience in B2B marketing,



institutional partnerships, college marketing, or relationship-led growth.
- Ability to develop marketing strategies and take ownership of their execution.
- Strong communication, analytical, team management, and stakeholder engagement skills.
- Experience in education, EdTech, skilling, or a growth-oriented B2B/B2C business is preferred.

Why Join Cokonet?

This is an opportunity to lead the marketing function of an established organization while helping build new growth channels through institutional relationships, industry engagement, and student communities.

We are looking for someone who can combine strategic thinking with hands-on execution and take ownership of measurable business outcomes.

Location: Thiruvananthapuram To apply: Send your updated resume to : [email protected], with the subject line “Application for Head of Marketing.”

Experience

- Marketing: 7 years (Preferred)
- EdTech B2B: 7 years (Preferred)

Language:
- Malayalam (Preferred)
- English (Preferred)

Work Location: In person

Pay: ₹50,000.00 - ₹60,000.00 per month

Advantages

- Cell phone reimbursement
- Commuter assistance
- Provident Fund

Ability to commute/relocate:
- Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- Do you have Solid EdTech Experience?

Work Location: In person

📌 B Marketing Manager (Thiruvananthapuram)
🏢 Cokonet
📍 Thiruvananthapuram