Associate Manager – Influencer Marketing (P&L; & Sales Owner)

Suroskie | Experience: 3–6 Years | Location: Ghaziabad | Work Mode: In office | Employment Type: Full-time

About the Role

Suroskie is looking for an Associate Manager – Influencer Marketing to own Influencer Marketing as a sales-driven business channel.

The role will have direct ownership of influencer-led revenue, P&L;, budgets, CAC, ROAS and profitability. We are looking for someone with a strong sales and performance mindset who understands how to identify creators, develop conversion-focused content and scale influencer campaigns that drive measurable business results.

Key Responsibilities

- Own the Influencer Marketing P&L;, revenue and sales targets.
- Build and manage a creator ecosystem focused on sales and conversions, not just reach and engagement.
- Identify and onboard creators with proven potential to drive product sales.
- Develop influencer campaigns with clear conversion objectives, CTAs and measurable outcomes.
- Analyse influencer content to identify high-performing hooks, scripts, creators, formats and content angles.
- Track and optimise campaigns based on Revenue, CAC, ROAS, Conversion Rate and Creator ROI.
- Scale high-performing creators and conversion-generating influencer content.
- Negotiate creator commercials and ensure maximum ROI on influencer spends.
- Collaborate with Creative, Content and Performance Marketing teams to convert winning influencer content into sales-driving assets.
- Build testing frameworks for different creators,



content formats, hooks, offers and CTAs.
- Monitor influencer-attributed sales and identify opportunities to improve efficiency and profitability.
- Manage influencer marketing teams/agencies and drive them against revenue, conversion and efficiency targets.
- Develop and maintain strong relationships with creators, agencies and other influencer partners.

Must Have

- 3–6 years of hands-on Influencer Marketing experience, preferably in D2C, Beauty, Skincare or FMCG.
- Strong sales and performance marketing mindset.
- Proven experience in conversion-focused influencer marketing and creator-led commerce.
- Strong understanding of CAC, ROAS, Revenue, ROI, Conversion Rate, Attribution and P&L;.
- Experience managing influencer budgets and commercial negotiations.
- Ability to identify why influencer content converts and how to scale winning content.
- Strong analytical and commercial decision-making skills.
- Experience working with performance-driven creators, affiliates or creator-commerce models will be an advantage.

Key KPIs

- Influencer Sales
- Influencer Revenue
- P&L; / Profitability
- ROAS
- CAC
- Conversion Rate
- Creator ROI
- Revenue per Creator
- Revenue per Video
- Influencer Spend Efficiency

Ideal Candidate The ideal candidate is not just an influencer marketing manager. They should think like a business owner— able to connect creator selection, content, spends and negotiations directly to sales, revenue and profitability.

📌 Associate Manager – Influencer Marketing (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad