- Build and maintain relationships with leading analyst firms such as Gartner, Forrester, IDC, HFS Research, Everest Group, Zinnov, NelsonHall, and others.
- Coordinate analyst briefings and engagement programs.
- Manage end-to-end analyst RFIs, surveys, and assessments.
- Support participation in analyst evaluations and industry rankings.
- Identify opportunities for analyst-led collaborations and co-branded initiatives.
Thought Leadership & Industry Recognition
- Drive development of white papers, point-of-view documents, and industry insights.
- Collaborate with business leaders and subject matter experts to position speakers and success stories at industry events.
- Identify and manage nominations for relevant industry awards.
- Explore new opportunities to enhance organizational thought leadership visibility.
Marketing & Communications
- Promote analyst recognition, thought leadership content, and award achievements through internal and external communication channels.
- Support strategic branding and positioning initiatives.
- Work closely with marketing teams to maximize market visibility and industry outreach.
Required Skills
- Strong understanding of marketing concepts such as positioning, differentiation, and branding.
- Excellent communication and stakeholder management skills.
- Solid relationship-building and influencing capabilities.
- Ability to collaborate across leadership teams and multiple business functions.
- Solid organizational and project management skills.
- Interest in emerging technologies and industry trends.
- Ability to simplify and communicate complex ideas effectively.