Backstage is Cloutflow’s talent management vertical, built as a home for exceptional talent. We partner closely with creators to strengthen their positioning, grow their careers and build meaningful, long-term commercial relationships.

We’re hiring Associate Director to build and grow our talent portfolio in different category. You’ll identify promising creators, build relationships, lead onboarding and guide their growth, while leading a team of talent managers.

What you’ll own

- Category strategy: Define the kind of talent Backstage should represent in your category, identify gaps and opportunities, and build a focused acquisition and growth plan.
- Talent identification: Discover established and emerging creators with distinctive content, audience connection, commercial potential and long-term relevance.
- Relationship building: Build direct relationships with prospective talent, understand their ambitions and communicate how Backstage can support their next stage of growth.
- Creator onboarding: Lead conversations from initial outreach through evaluation, commercial discussions and signing. Set clear expectations around the partnership and each creator’s growth priorities.
- Talent management: Own the overall health of creator relationships. Stay close to key talent, conduct regular reviews and resolve concerns with care and accountability.
- Career development: Work with creators and internal teams on positioning, content direction, collaborations, PR opportunities and original properties that strengthen their careers.
- Commercial growth:



Partner with sales and brand teams to develop creator pitches, identify relevant opportunities and build long-term brand relationships. Balance immediate revenue with the creator’s positioning and future value.
- Team leadership: Hire, coach and manage talent managers. Allocate portfolios thoughtfully, set clear goals and ensure consistent standards of communication, execution and creator support.
- Category performance: Track acquisition pipelines, onboarding progress, creator revenue, retention and team performance. Turn these insights into clear priorities and action.

What we’re looking for

- Experience in talent management, creator partnerships or influencer marketing, with strong knowledge of either Entertainment or BPC.
- A track record of identifying, signing and managing creators.
- Existing creator relationships and the ability to build trust with new talent.
- Experience leading a team, setting targets and developing people.
- Strong commercial judgment, negotiation skills and an understanding of brand–creator partnerships.
- The ability to have honest conversations, manage expectations and handle sensitive relationships with maturity.
- An instinct for recognising exceptional talent beyond follower counts.

What success looks like

You build a strong, carefully selected category portfolio. Creators trust the partnership, see progress in their careers and grow commercially. Your talent managers take ownership of their portfolios, and the category delivers sustainable revenue, robust retention and lasting creator relationships.

📌 Associate Director- Talent Management (Gurugram)
🏢 CloutFlow
📍 Gurugram