ASSISTANT SALES MANAGER – FIVE-STAR HOTEL

Position

Assistant Sales Manager

Department

Sales & Marketing

Reports To

Assistant Director of Sales

Job Purpose To support the Sales & Marketing team in achieving the hotel's revenue targets by developing business opportunities, maintaining strong client relationships, generating new accounts, and promoting the hotel's rooms, banquets, restaurants, and other facilities.

Key Responsibilities

1. Sales & Business Development

- Identify and develop new business opportunities from corporate, travel trade, MICE, wedding, social and other market segments.
- Conduct regular sales calls, client visits, presentations and hotel inspections.
- Generate leads and convert them into confirmed business.
- Promote hotel rooms, banquets, restaurants, meeting facilities and other hotel services.
- Achieve assigned monthly and annual sales targets.

2. Corporate & Client Relationship Management

- Establish and maintain strong relationships with corporate clients, travel agents, event planners, institutions and key accounts.
- Regularly follow up with existing and prospective clients.
- Understand client requirements and provide suitable hotel solutions.
- Handle client enquiries, negotiations and follow-ups professionally.
- Ensure high levels of customer satisfaction and encourage repeat business.

3. Revenue Generation

- Assist in increasing room revenue, banquet revenue and other ancillary revenues.
- Monitor market trends, competitor activities and business opportunities.
- Support the Sales Manager in developing sales strategies and promotional initiatives.
- Ensure proper follow-up on all enquiries and proposals to maximize conversion.

4. Sales Administration





- Maintain accurate records of sales calls, client meetings, leads and business opportunities.
- Prepare quotations, proposals and presentations as required.
- Update the sales database and maintain proper records of corporate accounts.
- Submit regular sales reports and market intelligence to the Sales Manager.

5. Hotel & Brand Promotion

- Represent the hotel at trade shows, exhibitions, business events and networking opportunities.
- Participate in sales blitzes, roadshows, client events and promotional campaigns.
- Promote the hotel's brand, facilities and services professionally.
- Coordinate with other departments to ensure smooth execution of confirmed business.

6. Coordination with Hotel Departments

- Coordinate closely with Front Office, Reservations, F&B;, Banquets, Finance and other departments.
- Communicate client requirements accurately to the concerned departments.
- Follow up on group bookings, conferences, meetings, weddings and other events.
- Ensure that commitments made to clients are properly communicated and delivered.

Key Performance Indicators (KPIs)

- Achievement of monthly and annual sales targets.
- New accounts generated.
- Room nights and revenue generated.
- Banquet/MICE business generated.
- Conversion of sales leads and enquiries.
- Client retention and repeat business.




- Number and quality of sales calls/client visits.
- Collection and payment follow-up.
- Customer satisfaction.

Required Qualifications

- Bachelor's Degree/Diploma in Hotel Management, Hospitality, Business Administration, Marketing or a related field.
- Previous experience in hotel sales, preferably in a five-star or luxury hotel environment.
- Good knowledge of the local corporate and hospitality market is preferred.

Required Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong negotiation and selling skills.
- Good presentation and networking abilities.
- Customer-focused approach.
- Target-oriented and proactive attitude.
- Strong follow-up and relationship-management skills.
- Good knowledge of MS Office and hotel sales systems/CRM.
- Ability to work independently as well as part of a team.
- Professional grooming and business etiquette.
- Positive knowledge of the local market and key business segments.

Personal Attributes

- Confident and well-presented.
- Positive and energetic.
- Result-oriented.
- Self-motivated and disciplined.
- Strong commercial awareness.
- Ability to handle pressure and meet deadlines.
- Willingness to travel for sales calls and business development activities.

Experience 3–5 years of relevant hotel sales experience, preferably with experience in a five-star/luxury hotel.

Location

As per hotel requirement

Employment Type

Full-Time

Pay: ₹50,000.00 - ₹55,000.00 per month

Advantages

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Assistant Sales Manager (Aakkulam)
🏢 Gokulam Grand Trivandrum
📍 Aakkulam