Area Sales Manager (ASM) – Bath Fittings

nLocation: Chennai, Tamil Nadu

nDepartment: Sales & Business Development

nPosition: Area Sales Manager (ASM)

nEmployment Type: On Company Payroll

nBudget: Up to ₹50,000 per month

nIndustry: Bath Fittings / Sanitaryware / Building Materials

nAbout the Role

nWe are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and expand our business in the Chennai market and surrounding territories. The ideal candidate should have strong experience in bath fittings/sanitaryware sales, excellent market knowledge, and proven expertise in dealer/distributor management, team coordination, market development, and achievement of sales targets.

nKey Responsibilities

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- Develop and execute sales strategies for Chennai and assigned surrounding territories.
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- Achieve assigned sales, collection, market development, and business growth targets.
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- Appoint, develop, and maintain strong relationships with dealers, distributors, retailers, and channel partners.
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- Identify new business opportunities and expand the company's distribution network.
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- Manage and strengthen existing dealer and distributor relationships to ensure consistent business.
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- Conduct regular market visits to understand market trends, competitor activities, pricing, schemes, and customer requirements.
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- Develop relationships with plumbers, contractors, architects, builders, and other key influencers.
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- Plan and execute dealer meets, plumber meets, retailer meets, product demonstrations, and promotional activities.
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- Ensure effective brand promotion, product visibility, merchandising, and display across the assigned territory.
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- Guide and coordinate with Sales Executives/field sales team members to improve market coverage and productivity.
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- Monitor daily/weekly sales performance and ensure effective territory coverage.
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- Provide regular sales, market, competitor, collection,



and business development reports to management.
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- Coordinate with internal teams for order processing, dispatch, customer service, and collection-related matters.
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- Handle channel partner issues and ensure timely resolution of market-related concerns.
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- Monitor outstanding payments and support the team in achieving collection targets.
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nMandatory Requirements

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- Minimum 4–7 years of relevant sales experience, preferably in the Bath Fittings / Sanitaryware industry.
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- Bath fittings industry experience is strongly preferred/mandatory.
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- Strong knowledge of bath fittings products, market dynamics, and channel sales.
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- Proven experience in dealer/distributor development and territory management.
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- Experience in handling or guiding a field sales team will be an added advantage.
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- Good knowledge of the Chennai market and surrounding areas.
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- Knowledge of Tamil is mandatory, along with working knowledge of English/Hindi.
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- Strong leadership, negotiation, communication, and relationship management skills.
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- Willingness to undertake extensive market travel.
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- Strong target orientation and ability to independently manage the assigned territory.
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nKey Competencies

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- Area & Territory Management
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- Dealer & Distributor Management
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- Channel Sales
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- Team Handling & Leadership
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- Market Development
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- Bath Fittings Product Knowledge
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- Brand Promotion
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- Plumber & Influencer Engagement
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- Sales & Collection Management
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- Competitor Analysis
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- Negotiation & Relationship Management
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- Target Achievement
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nCompensation

nSalary: Up to ₹50,000 per month, depending on relevant experience, market exposure, leadership capabilities, and suitability.

nIdeal Candidate

nA solid field sales professional with proven bath fittings/sanitaryware experience, excellent Chennai market knowledge, established dealer/distributor relationships, and the ability to lead the sales team and drive sustainable territory growth.

📌 Area Sales Manager (Tamil Nadu)
🏢 The Hiring
📍 Tamil Nadu