Area Sales Manager (ASM)

Company: AC AGRO TECHNOLOGY

Head Quarter: Halvad, Gujarat

Department: Sales & Marketing

Reporting To: Sales Head HO

Location Coverage: Maharashtra, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu & Kerala

About the Company

AC AGRO TECHNOLOGY is a leading manufacturer of agricultural implements under the ASHWASHAKTI AGRO brand, offering products such as Rotavators, Super Seeders, Reaper Binders, Mulchers, Rotary Slashers, Mould Board Ploughs, Mini Round Balers, Hay Rakes, Paddy Harvesters, and other farm mechanization solutions.

Position Summary The Area Sales Manager will be responsible for developing and expanding the company's dealer network, increasing sales volume, driving retail growth, strengthening channel partnerships, and establishing the AC AGRO TECHNOLOGY brand across Maharashtra, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala.

Key Responsibilities

Business Development

- Identify and appoint current dealers, distributors, and channel partners.
- Expand market presence across assigned states.
- Develop annual, quarterly, and monthly sales plans.
- Generate new business opportunities and strategic partnerships.
- Conduct market surveys and competitor analysis.

Dealer Network Development
- Appoint and manage dealers, distributors, and sub-dealers.
- Ensure dealer profitability and business growth.
- Conduct dealer meetings and training programs.
- Monitor dealer inventory and retail performance.
- Resolve dealer-related commercial and operational issues.

Sales & Revenue Generation
- Achieve monthly, quarterly, and annual sales targets.




- Increase market share in assigned territories.
- Drive retail sales through field activities and demonstrations.
- Monitor order booking, dispatch, collection, and payment follow-up.
- Ensure achievement of product-wise sales targets.

Market Expansion
- Explore untapped markets and develop new territories.
- Build relationships with tractor dealerships, implement dealers, and agri-input networks.
- Conduct farmer meetings, field demonstrations, and product awareness campaigns.
- Participate in agricultural exhibitions and trade fairs.

Team Coordination
- Coordinate with service, production, dispatch, and finance departments.
- Support dealers in retail activities and customer engagement.
- Ensure timely resolution of customer complaints and service issues.

Reporting & MIS
- Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Performance Reports.
- Maintain accurate dealer and customer database.
- Provide market intelligence, competitor updates, and pricing feedback.
- Prepare sales forecasts and territory development plans.

Key Performance Indicators (KPIs)
- Monthly Sales Achievement (%)
- New Dealer Appointments
- Active Dealer Ratio
- Retail Sales Growth
- Collection Efficiency
- Market Coverage




- Product Demonstrations Conducted
- Farmer Meetings Organized
- Territory Expansion Progress
- Customer Satisfaction & Complaint Resolution

Eligibility

Education

- Graduate in Agriculture, Marketing, Business Administration, or related field.
- MBA (Marketing) preferred.

Experience
- 5 to 10 years of experience in Agricultural Implements, Tractor Industry, Farm Machinery, or Agri Inputs.
- Proven experience in dealer network development and channel sales.

Skills Required
- Strong sales and negotiation skills.
- Territory development and channel management.
- Team leadership and relationship management.
- Market analysis and business planning.
- Excellent communication in English, Hindi, and regional languages.
- Proficiency in MS Excel, CRM, and ERP systems.

Travel Requirement
- Extensive travel (15–20 days per month) across Maharashtra, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala.
- Regular visits to dealers, distributors, exhibitions, and customer locations.

Compensation
- Fixed Salary: As per experience and company policy.
- Performance Incentives: Based on sales achievement and dealer development.
- TA/DA: As per company policy.

Expected Deliverables in First 12 Months
- Appoint minimum 25–30 active dealers.
- Establish strong distribution network in assigned states.
- Achieve sales and retail targets as assigned by management.
- Improve market visibility and brand awareness of ASHWASHAKTI AGRO products.
- Develop sustainable business growth in South and West India markets.

📌 Area Sales Manager (Halvad)
🏢 AC AGRO TECHNOLOGY
📍 Halvad