Marketplace Advertising &

- Campaign Management

- Manage day-to-day advertising operations for assigned marketplace accounts.

- Plan, launch, monitor, optimize, and scale

PLA, PCA, Sponsored Product

, and equivalent campaigns.

- Develop campaign structures aligned with brand objectives, products, categories, and target audiences

.

- Conduct keyword and search-term analysis

.

- Optimize bids, budgets, and campaign performance

.

- Monitor product-level and brand-level performance and identify optimization opportunities.

Media Planning &

- Performance Management

- Develop media plans and monthly/campaign budgets based on brand objectives and advertising spends.

- Track key metrics such as

ROAS, Ad Spend, GMV, CTR, conversions, and product performance

.

- Analyze campaign data and provide actionable insights and recommendations

.

- Identify opportunities to improve campaign efficiency and scale advertising spends.

- Drive overall account and business growth through performance optimization.

Client Account Management

- Act as the primary point of contact for assigned advertising accounts.

- Build robust, professional relationships with clients.

- Understand client business goals and advertising objectives

.

- Prepare and present performance reports, dashboards, insights, and action plans

.

- Address client queries related to campaign performance, budgets, and advertising strategy

.

- Support client retention and account growth

.

Account Growth &

- Consultative Sales

- Identify upselling and cross-selling opportunities

.





- Recommend incremental advertising spends based on performance data.

- Present media plans and growth opportunities to clients.

- Support conversion of new advertising opportunities.

- Work with

Sales and Account Management teams to onboard new brands and grow existing accounts.

Key Performance Indicators (KPIs)

- Advertising spend managed and growth in advertising spend.

- GMV contribution from advertising.

- ROAS and overall campaign efficiency.

- Account activation rate.

- Number and health of active advertising accounts.

- Client retention and account growth.

- Upselling and cross-selling contribution.

? Mandatory Skills &

- Experience

- Hands-on experience in marketplace advertising is mandatory

.

- Experience with

Flipkart Ads, Myntra Ads, AJIO Ads

, or equivalent e-commerce/quick-commerce platforms.

- Practical experience in campaign creation, optimization, bidding, budgeting, keyword management, and search-term analysis

.

- Strong understanding of

ROAS, Ad Spend, GMV, product-level performance, and brand-level advertising

.

- Experience in preparing media plans and recommending advertising spends

.

- Ability to independently manage advertising accounts.

- Good working knowledge of

Microsoft Excel and Google Sheets

.

- Strong analytical and reporting skills

.

- Excellent spoken and written English and Hindi

.

- Strong client communication and presentation skills

.

- Proven ability to identify and drive upselling and cross-selling opportunities

.

📌 Advertising Account Manager (Bengaluru)
🏢 IDEX
📍 Bengaluru