Roles & Responsibilities Admission Counsellor

International School

1. Admission Enquiry Management

- Handle all admission enquiries received through phone calls, walk-ins, website, social media, email, and referrals.
- Understand the parent’s requirements, including the child’s age, grade, curriculum preference, previous school, and expected joining date.
- Provide accurate information about the school’s curriculum, academic programmes, facilities, fee structure, transport, co-curricular activities, and admission process.
- Maintain a professional and welcoming approach during every interaction with prospective parents.

1. Parent Counselling

- Conduct one-to-one counselling sessions with prospective parents.
- Understand parents’ expectations and recommend suitable programmes/grades based on the child’s requirements.
- Clearly explain the differences between CBSE, Cambridge/CAIE, IB or other curricula offered by the school, wherever applicable.
- Address parent queries regarding academics, teaching methodology, student support, assessment, extracurricular activities, and school policies.
- Build trust and maintain strong relationships with prospective families.

1. School Tours & Campus Visits

- Coordinate and conduct campus tours for prospective parents and students.
- Showcase classrooms, laboratories, sports facilities, activity areas, library, transport facilities, and other key infrastructure.
- Coordinate with Academic, Admin, Transport, and other departments to ensure a smooth campus visit.
- Ensure every visiting parent receives a positive and informative experience.

1. Lead Follow-up & Conversion

- Maintain systematic follow-up with all admission enquiries.
- Track leads from the initial enquiry counselling campus visit assessment interaction/interview fee payment admission confirmation.
- Follow up with parents through calls, WhatsApp, email, and other approved communication channels.




- Identify genuine prospects and ensure timely follow-up to improve admission conversions.
- Maintain a proper record of active, pending, lost, and converted leads.

1. Admission Process Coordination

- Explain admission eligibility, required documents, assessment procedures, interaction/interview process, and fee payment procedures.
- Coordinate student assessments and interactions with the concerned Principal, Headmistress, Coordinators, HODs, and teachers.
- Ensure all required documents are collected and verified.
- Coordinate with the Accounts and Administration teams for fee payment and admission confirmation.
- Ensure the admission process is completed smoothly and within timelines.

1. CRM & Data Management

- Maintain accurate and updated admission enquiry records in the school's CRM/ERP system.
- Update every enquiry and follow-up without delay.
- Maintain daily and weekly reports on:

- Current enquiries

- Calls made
- Walk-ins

- Campus visits

- Assessments scheduled

- Admissions confirmed

- Pending admissions

- Lost/withdrawn leads
- Analyse lead sources and conversion trends and share reports with management.

1. Marketing & Business Development Support

- Support the Marketing Team in generating admission enquiries.
- Participate in school events, exhibitions, education fairs, open houses, parent engagement programmes, and promotional activities.
- Assist in developing admission-related content, presentations, brochures, and communication material.
- Build relationships with existing parents, alumni, corporate groups, and other relevant referral sources.
- Identify potential opportunities for increasing student enrolment.

1.



Parent Communication

- Maintain professional communication with prospective parents throughout the admission journey.
- Send timely information regarding assessments, campus visits, documentation, fee payment, and admission confirmation.
- Respond to parent queries promptly and professionally.
- Ensure that all communication is aligned with school policies and management guidelines.

1. Competitor & Market Awareness

- Keep track of admission trends, curriculum offerings, fee structures, facilities, and programmes of other international schools in the surrounding area.
- Share relevant market feedback with the management.
- Understand what prospective parents are looking for in an international school and communicate the school's strengths appropriately.

1. Coordination with Internal Departments

Work closely with:
- Principal / Headmistress
- Academic Coordinators and HODs
- Accounts Department
- Transport Department
- Administration
- HR, where required
- Marketing & Communications
- Front Office

Ensure that information given to parents is accurate and consistent across departments.
1. Student & Parent Experience

- Ensure prospective families receive a professional, personalised, and seamless admission experience.
- Collect feedback from parents regarding the admission process.
- Escalate important concerns or complaints to the concerned authority.
- Maintain confidentiality of student and parent information.

1. Daily / Weekly Reporting

The Admission Counsellor should provide regular reports covering: AreaKey MetricsEnquiriesNew enquiries receivedFollow-upsCalls/messages completedWalk-insNumber of campus visitsCounsellingParent counselling sessionsAssessmentsTests/interactions scheduledAdmissionsConfirmed admissionsConversionEnquiry-to-admission conversionPending LeadsFollow-ups requiredLost LeadsReason for non-conversionSourceWebsite/Walk-in/Referral/Social Media/etc.

📌 Admission Counsellor (Hyderabad)
🏢 Pallavi Boduppal Educational Society
📍 Hyderabad