19 Sep
|
Accenture in India
|
Mumbai
19 Sep
Accenture in India
Mumbai
Job Title
- Brand and Creative Strategy- Jr. Art Director-Consultant I&P; GN SONG
Management Level : 9 - Consultant
Location : Mumbai
Must have skills: : Graphic Design and Typography, Adobe Creative Suite Proficiency, 3D Modeling and Animation, Branding and Visual Identity Creation, Photography and Image Editing, Storyboarding and Concept Art, UI/UX Design Principles, Print Production and Prepress Knowledge, Motion Graphics and Video Editing, Campaign Management; Omni-Channel campaign design and management; Campaign reporting and analytics, CMS
Good to have skills: NA
Job Summary
The Creative Controller Copy, Consultant is a mid-level position within the Marketing transformation vertical of Accenture I&PGN; Song. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. The Consultant typically has elaborate experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing
Roles & Responsibilities:
- Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction.
- Establish client relationships, owning presentations and working directly with clients on productions
- Write for all different forms of media, including manifestos, scripts, digital and content.
- Understand and appreciate the importance of strategy, and ensure that all ideas are on brief.
- Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements.
- Manage multiple clients and deliverables simultaneously.
- Handle all facets of production and post-production with minimal supervision.
- Work with all disciplines to deliver projects of creative excellence on time.
- Demonstrate strong presentation skills, both internally and with clients.
- Give and receive constructive feedback in a respectful manner.
- Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients.
- Mentor and lead creative teams.
- Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research.
- Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
- Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey.
- Use of Image editing, motion graphics and video editing skills to deliver effective solutions to Clients. Familiarity with AI design tools and GenAI applications would be an added advantage.
- Strive for content excellence within relevant style guides, legal standards and UI/ UX best practices.
- Experience in visualizing and editing Films/ Avs
Professional & Technical Skills:
- Minimum 6 years of branding, creative strategy, or advertising experience as an art director or related role, in a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNCwith a major consulting firm or advertising agency or leading MNC.
- Bachelor’s degree in art/design or related field.
- Strong portfolio of published articles or marketing copy.
- Proven experience in the development of integrated marketing and communications campaigns for clients.
- In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.
- Strong understanding of SEO concepts and online content strategy.
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Use of Image editing, motion graphics and video editing skills to deliver effective solutions to Clients. Familiarity with AI design tools and GenAI applications would be an added benefit.
- Strong verbal communication skills.
- Good research, organizational, and time-management skills.
- Creative, collaborative spirit.
- Knowledge of using AI and GenAI tools.
- Experience in working across multiple industries.
Additional Information: In addition, in order to excel at the role, you will also need to
- Work with the leadership to support business development and thought leadership in the research/insights space.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.
- Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with solid communication, problem solving, organizational and delegation skills to nurture and inspire team members.
- Identify recent opportunities, develop solutions and own proposals end to end.
- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.
About Our Company | Accenture
📌 #ACN I&P GN - Song - MT - Brand and Creative Strategy - Sr. Art Director - Consultant (Mumbai)
🏢 Accenture in India
📍 Mumbai