? We’re Hiring | Account Lead – Digital & Social Strategy

Company: Digitactix

Location: Andheri East, Mumbai

Work Mode: Work from Office

Experience: 5–8 Years

CTC: ₹8–10 LPA, based on experience

Reporting To: Group Account Director

About The Role Digitactix is looking for an Account Lead – Digital & Social Strategy to lead client relationships, drive digital and social strategy, and deliver impactful campaigns across digital platforms.

The ideal candidate will bring a strong combination of client leadership, strategic thinking, content expertise, social media, creative development, and digital campaign execution .

? Key Responsibilities

- Own client relationships across digital and social mandates.
- Develop brand and communication strategies based on client objectives and audience insights.
- Lead campaign ideation, social-first narratives, influencer initiatives and content IPs.
- Oversee brand tone, storytelling and platform consistency.
- Plan content calendars and performance-driven campaigns.
- Lead creative development and video/film production.
- Coordinate with design, copy, media, SEO and web development teams.
- Monitor ORM and social engagement in real time.
- Track campaign performance across engagement, reach, CTR, conversion and retention.
- Analyze performance using Meta, LinkedIn and Google Analytics.
- Present performance reports and actionable strategic recommendations.
- Identify upselling,



cross-functional collaboration and current business opportunities.

? What We're Looking For
- 5–8 years of relevant experience in digital marketing, social media, account management or digital strategy.
- Proven experience managing multi-brand digital portfolios and campaigns.
- Strong understanding of Meta, LinkedIn, X, YouTube and emerging platforms.
- Working knowledge of Meta Ads Manager, LinkedIn Ads and Google Ads.
- Understanding of SEO, analytics and CMS/WordPress workflows.
- Hands-on creative development and film/video production experience.
- Strong client communication, storytelling and presentation skills.
- Experience with PowerPoint, Canva, Excel and collaboration tools.
- Working proficiency with ChatGPT, Bard and AI image/video tools.

➕ Good to Have
- Performance marketing campaign coordination
- Basic design or copywriting skills
- Influencer marketing and community engagement
- CRM/automation tools such as HubSpot or Zoho

? Education Bachelor’s or Master’s degree in Marketing, Mass Communication or Digital Media . Relevant certifications in Digital Strategy, Social Media Marketing or Analytics are preferred.

? Interested?

If you’re passionate about digital strategy, social storytelling, creative campaigns and client leadership , we’d love to hear from you.

Apply by sharing your updated CV with us. Skills: digital,campaigns,strategy

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