About The Opportunity A dynamic consulting firm operating at the intersection of renewable energy and growth marketing, we partner with solar-tech innovators across India to design and execute integrated 360° marketing campaigns that drive brand awareness, lead generation, and revenue scalability. Our marketing executives shape end-to-end strategies—from digital and traditional media to event activations and partner ecosystems—tailored to the fast-evolving solar industry landscape. Role & Responsibilities

- Plan and execute full-funnel 360° marketing campaigns across digital, print, OOH, and experiential channels for solar-tech clients.
- Manage campaign performance tracking, ROI analysis, and reporting using Google Analytics, UTM tagging, and CRM dashboards.
- Collaborate with agencies, content creators, and sales teams to align messaging, assets, and lead handoff processes.
- Drive B2B lead generation through LinkedIn marketing, webinars, trade shows, and targeted email nurture streams.
- Develop market-specific campaign plans for solar projects—residential, commercial,



and utility-scale—focused on regional adoption drivers.
- Optimize budgets across channels, negotiate vendor contracts, and ensure consistent brand execution across all touchpoints.

Skills & Qualifications

- Must-Have
- Google Analytics
- UTM Tracking
- CRM Platforms (HubSpot/Salesforce)
- LinkedIn Ads
- Marketing Automation Tools (Mailchimp/Marketo)
- Google Ads
- Content Calendar Management
- B2B Marketing Strategy
- Preferred
- Solar Industry Familiarity
- Event Marketing Execution
- Marketing ROI Attribution Models

Advantages & Culture Highlights

- Work on cutting-edge clean energy campaigns with national and regional impact.
- Hybrid & collaborative culture with exposure to cross-functional solar-tech clients.
- Performance-linked incentives and professional growth path within renewable energy marketing.

Skills: solar,google,campaigns,energy,b2b,seo,crm,solar industry,social media,analytics

📌 360 Marketing Executive (From Solar Industry) (Gurugram)
🏢 Beyond Border Consultants
📍 Gurugram