Social Media Strategist
Focus: Competitive Analysis, Content Creation, and Campaign Management.
Role Overview:
We are looking for a Senior Social Media Strategic Executive who acts as the primary engine for
our clients' digital presence. This is a hands-on execution role for someone who has mastered
the craft of social media and can produce high-quality, high-conversion content with minimal
supervision. You will own the operational lifecyclefrom translating strategy into tactical
creative briefs to ensuring final publication is flawless.
What Were Looking For:
Tactical Mastery: You don't just "understand" platforms; you know the technical
nuances of how to optimize content for LinkedIn algorithms vs. Reels vs. Pinterest
search.
Creative Briefing: You can take a high-level strategy and translate it into granular,
actionable briefs for designers and writers so that the first draft is 90% perfect.
Quality Control: You are the final gatekeeper. You ensure that every pixel, every
caption, and every hashtag aligns with the clients brand identity before it goes live.
Operational Discipline: You manage multiple client calendars with clockwork precision.
You never miss a deadline and your publishing hygiene (scheduling, link management,
engagement) is impeccable.
Performance Accountability: You treat metrics as a diagnostic tool. You don't just
"post"; you analyze the data daily and make tactical adjustments to improve reach,
engagement, and click-through rates.
Key Responsibilities:
Ownership: Manage the end-to-end execution of content calendars for multiple clients
across diverse platforms (LinkedIn, Facebook, Instagram, X, YouTube,



etc.).
Creative Briefing: Convert strategic goals into clear, detailed briefs for creative teams
(designers/video editors), ensuring the output meets brand guidelines without needing
multiple rounds of rework.
Tactical Publishing: Own the full scheduling and publishing workflow, including A/B
testing copy hooks, optimizing metadata, and managing platform-specific community
engagement.
Performance Optimization: Execute and manage paid/organic social campaigns.
Proactively adjust targeting, creative assets, and posting times based on daily
performance trends.
Competitive/Trend Intelligence: Proactively monitor competitor tactics and platform
shifts, presenting clear, actionable "what this means for our clients" updates to the team.

Direct Support: Act as the primary technical point of contact for platform management,
campaign setup, and troubleshooting.
Youll Be a Good Fit If:
You have 3 to 5 years of hands-on experience in the digital marketing industry.
You are an "Individual Contributor" at heartyou prefer doing the work and seeing the
results of your own execution.
You have a portfolio that demonstrates not just "pretty designs" and measurable
performance metrics.
You can manage a high volume of deliverables across 35+ clients simultaneously
without sacrificing quality.
You have a "do-it-yourself" bias and are comfortable navigating complex ad managers,
scheduling tools, and analytics dashboards independently.
Basic Requirement:
Bachelors Degree
Can start immediately
Minimum 3+ years of experience in Social Media Marketing
Full-time position
In office work

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